full-year-2014
  2014 Target Prime Time Audience Data
(FY 2014 average)
2014 Target All Day Audience Share
(FY 2014 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
 
Bulgaria Target group: 18 - 49
  2014 2013 2014 2013 2014 2013 2014 2013
bTV 8.2 8.6 32.9 32.7 3.4 3.4 27.7 27.1
bTV Comedy 0.5 0.4 1.9 1.6 0.3 0.3 2.4 2.3
bTV Cinema 0.4 0.4 1.7 1.6 0.2 0.2 1.8 1.6
bTV Action 0.5 0.4 1.8 1.6 0.3 0.2 2.1 1.8
Ring.bg 0.1 0.1 0.2 0.2 0.0 0.0 0.2 0.3
bTV Lady 0.1 0.1 0.6 0.5 0.1 0.1 0.5 0.7
CME Total 9.7 10.0 39.1 38.2 4.2 4.3 34.7 33.8
  2014 Target Prime Time Audience Data
(FY 2014 average)
2014 Target All Day Audience Share
(FY 2014 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Croatia Target group: 18 - 54
  2014 2013 2014 2013 2014 2013 2014 2013
Nova TV 9.6 9.8 27.9 28.6 3.4 3.7 21.8 23.0
TV Doma 2.2 1.7 6.6 4.9 0.9 0.8 5.5 4.8
CME Total 11.8 11.5 34.5 33.5 4.3 4.4 27.3 27.8
  2014 Target Prime Time Audience Data
(FY 2014 average)
2014 Target All Day Audience Share
(FY 2014 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Czech Republic Target group: 15 - 54
  2014 2013 2014 2013 2014 2013 2014 2013
TV Nova 9.0 9.5 29.8 31.6 3.0 3.1 25.5 26.5
Nova Cinema 1.7 1.7 5.6 5.5 0.7 0.7 5.8 5.7
Fanda 0.7 0.6 2.2 2.0 0.2 0.2 1.8 1.8
SMICHOV 0.7 0.4 2.3 1.5 0.2 0.2 2.1 1.5
Telka 3 0.3 0.2 0.9 0.6 0.1 0.1 1.1 0.8
CME Total 12.3 12.4 40.8 41.2 4.3 4.3 36.2 36.2
  2014 Target Prime Time Audience Data
(FY 2014 average)
2014 Target All Day Audience Share
(FY 2014 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Romania Target group: 18 - 49 Urban
  2014 2013 2014 2013 2014 2013 2014 2013
Pro TV 9.5 9.1 23.8 22.5 3.8 3.6 19.1 18.2
Acasa 1.6 2.3 4.0 5.8 0.6 0.8 3.1 4.2
Acasa Gold 0.1 0.1 0.2 0.2 0.1 0.0 0.3 0.2
Pro Cinema 0.5 0.5 1.3 1.3 0.2 0.3 1.3 1.3
Sport.ro 0.3 0.3 0.8 0.8 0.2 0.2 0.8 1.0
MTV Romania 0.1 0.1 0.2 0.3 0.1 0.1 0.3 0.4
CME Total 12.1 12.4 30.3 30.9 4.9 5.0 24.9 25.3
  2014 Target Prime Time Audience Data
(FY 2014 average)
2014 Target All Day Audience Share
(FY 2014 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Slovak Republic Target group: 12-54
  2014 2013 2014 2013 2014 2013 2014 2013
Markíza 8.6 8.9 26.9 28.1 3.3 3.5 24.7 25.9
Doma 1.4 1.4 4.3 4.5 0.6 0.6 4.4 4.3
Dajto 1.3 0.9 4.1 2.9 0.5 0.4 3.9 2.8
FOOOR 4 - 0.4 - 1.3 - 0.1 - 1.1
CME Total 11.2 11.7 35.3 36.8 4.4 4.6 33.0 34.1
  2014 Target Prime Time Audience Data
(FY 2014 average)
2014 Target All Day Audience Share
(FY 2014 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Target group: 18 - 54
  2014 2013 2014 2013 2014 2013 2014 2013
POP TV 8.3 9.0 28.7 32.5 2.7 3.0 20.2 23.3
Kanal A 3.3 3.3 11.4 12.0 1.4 1.5 11.0 11.6
Thematic channels/
PNS5
1.0 0.6 3.5 2.3 0.5 0.4 4.0 3.2
CME Total 12.5 12.9 43.5 46.9 4.6 4.8 35.1 38.2

Prime time = 19:00 - 23:00

All day = according to a typical TV day in respective country.

  1. Ratings represent the number of people watching a channel (expressed as a proportion of the total population measured).
  2. Audience share represents the share attracted by a channel as a proportion of the total audience watching television.
  3. Telka was launched on February 22, 2013 and started to be measured separately since March 2013.
  4. FOOOR was launched on February 25, 2013 and closed on December 31, 2013.
  5. From April 1, 2013 POP NON STOP is no longer available as an extra subscription package. FY 2013 data relate to combined POP NON STOP package and thematic channels and FY 2014 data relate to three thematic channels OTO, BRIO and KINO (previously included in POP NON STOP).

Note: The CME total in each country represents the average for all stations, and may not result in the correct arithmetic sum.

Sources: GARB (Bulgaria), AGB Nielsen Media Research (Croatia), ATO-Mediaresearch (Czech Republic), Kantar Media (Romania), PMT/ TNS SK (Slovakia), AGB Nielsen Media Research (Slovenia).