2014 Target Prime Time Audience Data
(Q4 average)
2014 Target All Day Audience Data
(Q4 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
 
Bulgaria Target group: 18 - 49
  2014 2013 2014 2013 2014 2013 2014 2013
bTV 9.2 8.9 34.5 32.5 3.8 3.7 29.8 27.9
bTV Comedy 0.5 0.4 1.9 1.6 0.3 0.3 2.3 2.1
bTV Cinema 0.4 0.4 1.5 1.5 0.2 0.2 1.7 1.5
bTV Action 0.6 0.4 2.4 1.5 0.3 0.2 2.7 1.7
Ring.bg 0.1 0.1 0.3 0.4 0.0 0.1 0.3 0.4
bTV Lady 0.1 0.1 0.3 0.4 0.0 0.1 0.3 0.6
CME Total 10.9 10.4 40.9 37.8 4.7 4.5 37.0 34.2
  2014 Target Prime Time Audience Data
(Q4 average)
2014 Target All Day Audience Data
(Q4 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Croatia Target group: 18 - 54
  2014 2013 2014 2013 2014 2013 2014 2013
Nova TV 11.7 9.9 31.5 27.0 3.9 3.7 23.5 22.4
TV Doma 2.3 1.7 6.2 4.7 0.9 0.7 5.3 4.4
CME Total 14.0 11.6 37.7 31.6 4.8 4.4 28.8 26.9
  2014 Target Prime Time Audience Data
(Q4 average)
2014 Target All Day Audience Data
(Q4 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Czech Republic Target group: 15 - 54
  2014 2013 2014 2013 2014 2013 2014 2013
TV Nova 9.3 10.4 29.2 31.7 3.2 3.5 25.0 27.0
Nova Cinema 1.9 1.7 5.9 5.2 0.8 0.7 6.3 5.7
Fanda 0.7 0.7 2.2 2.0 0.2 0.2 1.7 1.8
SMICHOV 0.8 0.5 2.6 1.6 0.3 0.2 2.3 1.7
Telka 0.3 0.2 1.0 0.8 0.1 0.1 1.1 1.0
CME Total3 13.0 13.6 40.9 41.3 4.6 4.8 36.4 37.1
  2014 Target Prime Time Audience Data
(Q4 average)
2014 Target All Day Audience Data
(Q4 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Romania Target group: 18 - 49 Urban
  2014 2013 2014 2013 2014 2013 2014 2013
Pro TV 10.0 9.9 23.5 22.8 4.0 3.8 19.1 18.3
Acasa 1.5 2.0 3.6 4.7 0.6 0.8 2.7 3.8
Acasa Gold 0.1 0.1 0.2 0.2 0.0 0.1 0.2 0.3
Pro Cinema 0.6 0.6 1.5 1.4 0.3 0.3 1.2 1.4
Sport.ro 0.4 0.4 0.8 0.8 0.2 0.2 0.8 0.9
MTV Romania 0.1 0.1 0.1 0.2 0.0 0.1 0.2 0.3
CME Total 12.7 13.0 29.9 30.1 5.0 5.2 24.2 25.0
  2014 Target Prime Time Audience Data
(Q4 average)
2014 Target All Day Audience Data
(Q4 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Slovak Republic Target group: 12-54
  2014 2013 2014 2013 2014 2013 2014 2013
Markíza 9.5 9.8 27.5 29.1 3.7 3.8 25.0 26.7
Doma 1.5 1.5 4.5 4.4 0.7 0.6 4.5 4.2
Dajto 1.5 1.1 4.2 3.3 0.6 0.4 4.0 3.1
FOOOR 3 - 0.6 - 1.8 - 0.2 - 1.5
CME Total 12.4 13.0 36.2 38.7 4.9 5.0 33.5 35.5
  2014 Target Prime Time Audience Data
(Q4 average)
2014 Target All Day Audience Data
(Q4 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Target group: 18 - 54
  2014 2013 2014 2013 2014 2013 2014 2013
POP TV 9.7 11.5 30.2 36.4 3.1 3.6 21.2 25.4
Kanal A 3.7 3.8 11.6 12.1 1.7 1.7 11.7 11.6
Thematic channels 1.0 0.9 3.2 2.9 0.6 0.6 3.8 4.0
CME Total 14.5 16.2 45.0 51.3 5.3 5.8 36.6 41.0
  1. Ratings represent the number of people watching a channel (expressed as a proportion of the total population measured).
  2. Audience share represents the share attracted by a channel as a proportion of the total audience watching television.
  3. FOOOR was launched on February 25, 2013 and closed on December 31, 2013.

Note: The CME total in each country represents the average for all stations, and may not result in the correct arithmetic sum.

Sources: GARB (Bulgaria), AGB Nielsen Media Research (Croatia), ATO-Mediaresearch (Czech Republic), Kantar Media (Romania), PMT/ TNS SK (Slovakia), AGB Nielsen Media Research (Slovenia).