2015 Target Prime Time Audience Data
(Q4 average)
2015 Target All Day Audience Data
(Q4 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
 
Bulgaria Target group: 18 - 49
  2015 2014 2015 2014 2015 2014 2015 2014
bTV 10.1 9.2 34.9 34.5 4.3 3.8 31.4 29.8
bTV Comedy 0.5 0.5 1.7 1.9 0.3 0.3 2.3 2.3
bTV Cinema

0.6

0.4 2.1 1.5 0.3 0.2 1.9 1.7
bTV Action 0.6 0.6 2.2 2.4 0.3 0.3 2.3 2.7
Ring.bg 0.1 0.1 0.3 0.3 0.0 0.0 0.3 0.3
bTV Lady 0.2 0.1 0.6 0.3 0.1 0.0 0.7 0.3
CME Total 12.1 10.9 41.7 40.9 5.3 4.7 38.9 37.0
  2015 Target Prime Time Audience Data
(Q4 average)
2015 Target All Day Audience Data
(Q4 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Croatia Target group: 18 - 54
  2015 2014 2015 2014 2015 2014 2015 2014
Nova TV 11.0 11.7 30.0 31.5 3.9 3.9 23.3 23.5
TV Doma 2.2 2.3 6.0 6.2 0.9 0.9 5.3 5.2
CME Total 13.2 14.0 36.0 37.7 4.8 4.8 28.6 28.7
  2015 Target Prime Time Audience Data
(Q4 average)
2015 Target All Day Audience Data
(Q4 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Czech Republic Target group: 15 - 54
  2015 2014 2015 2014 2015 2014 2015 2014
TV Nova 9.0 9.3 28.7 29.2 3.1 3.2 24.1 25.0
Nova Cinema 1.6 1.9 5.3 5.9 0.7 0.8 5.7 6.3
Fanda 0.6 0.7 1.9 2.2 0.2 0.2 1.7 1.7
SMICHOV 0.7 0.8 2.1 2.6 0.3 0.3 2.1 2.3
Telka 0.3 0.3 0.9 1.0 0.1 0.1 1.1 1.1
CME Total 12.2 13.0 38.9 40.9 4.4 4.6 34.7 36.4
  2015 Target Prime Time Audience Data
(Q4 average)
2015 Target All Day Audience Data
(Q4 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Romania Target group: 18 - 49 Urban
  2015 2014 2015 2014 2015 2014 2015 2014
Pro TV 9.6 10.0 24.1 23.5 3.7 4.0 19.0 19.1
Acasa 1.0 1.5 2.4 3.6 0.4 0.6 2.0 2.7
Acasa Gold 0.1 0.1 0.3 0.2 0.0 0.0 0.2 0.2
Pro Cinema 0.5 0.6 1.2 1.5 0.3 0.3 1.5 1.2
Sport.ro 0.3 0.4 0.8 0.8 0.1 0.2 0.7 0.8
MTV Romania 0.0 0.1 0.1 0.1 0.0 0.0 0.2 0.2
CME Total 11.5 12.7 28.9 29.9 4.6 5.0 23.7 24.2
  2015 Target Prime Time Audience Data
(Q4 average)
2015 Target All Day Audience Data
(Q4 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Slovak Republic Target group: 12-54
  2015 2014 2015 2014 2015 2014 2015 2014
Markíza 8.2 9.5 24.8 27.5 3.2 3.7 22.9 25.0
Doma 1.6 1.5 4.8 4.5 0.7 0.7 5.1 4.5
Dajto 1.4 1.5 4.3 4.2 0.6 0.6 4.0 4.0
CME Total 11.2 12.4 33.9 36.2 4.5 4.9 31.9 33.5
  2015 Target Prime Time Audience Data
(Q4 average)
2015 Target All Day Audience Data
(Q4 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Target group: 18 - 54
  2015 2014 2015 2014 2015 2014 2015 2014
POP TV 9.0 9.7 27.3 30.2 2.8 3.1 18.8 21.2
Kanal A 2.8 3.7 8.5 11.6 1.3 1.7 8.9 11.7
Thematic channels 1.1 1.0 3.2 3.2 0.6 0.6 4.2 3.8
CME Total 12.9 14.5 39.1 45.0 4.8 5.3 31.9 36.6
Prime time = 19:00 - 23:00

All day = according to a typical TV day in respective country.

         1. Ratings represent the number of people watching a channel (expressed as a proportion of the total population measured).

          2. Audience share represents the share attracted by a channel as a proportion of the total audience watching television.

Note: The CME total in each country represents the average for all stations, and may not result in the correct arithmetic sum.

Sources: GARB (Bulgaria), AGB Nielsen Media Research (Croatia), ATO-Nielsen Admosphere; Mediaresearch  (Czech Republic), Kantar Media (Romania), PMT/ TNS SK (Slovakia), AGB Nielsen Media Research (Slovenia).