2016 Target Prime Time Audience Data
(Q3 average)
2016 Target All Day Audience Data
(Q3 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Bulgaria Target group: 18 - 49
  2016 2015 2016 2015 2016 2015 2016 2015
bTV 7.4 8.0 32.2 34.0 3.3 3.3 29.1 28.8
bTV Comedy 0.5 0.5 1.9 2.0 0.3 0.3 2.6 2.2
bTV Cinema 0.8 0.4 3.4 1.8 0.3 0.2 2.6 1.7
bTV Action 0.9 0.5 3.8 2.2 0.4 0.3 3.5 2.6
Ring.bg 0.1 0.1 0.2 0.3 0.0 0.0 0.3 0.3
bTV Lady 0.1 0.1 0.4 0.5 0.1 0.1 0.6 0.7
CME Total 9.7 9.6 41.8 40.7 4.4 4.2 38.6 36.4
  2016 Target Prime Time Audience Data
(Q3 average)
2016 Target All Day Audience Data
(Q3 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Croatia Target group: 18 - 54
  2016 2015 2016 2015 2016 2015 2016 2015
Nova TV 6.8 7.0 26.1 26.0 2.5 2.7 20.3 20.6
TV Doma 2.0 1.8 7.5 6.8 0.9 0.7 7.0 5.7
CME Total 8.7 8.8 33.6 32.8 3.4 3.4 27.3 26.2
  2016 Target Prime Time Audience Data
(Q3 average)
2016 Target All Day Audience Data
(Q3 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Czech Republic Target group: 15 - 54
  2016 2015 2016 2015 2016 2015 2016 2015
TV Nova 6.7 7.0 26.2 27.5 2.2 2.3 22.1 23.2
Nova Cinema 1.3 1.4 5.0 5.4 0.5 0.6 5.4 5.7
Fanda 0.5 0.5 1.9 1.8 0.2 0.2 1.7 1.7
SMICHOV 0.5 0.6 2.0 2.3 0.2 0.2 2.3 2.4
Telka 0.2 0.2 0.8 1.0 0.1 0.1 1.0 1.2
CME Total3 9.2 9.6 35.9 38.1 3.2 3.4 32.4 34.2
  2016 Target Prime Time Audience Data
(Q3 average)
2016 Target All Day Audience Data
(Q3 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Romania Target group: 18 - 49 Urban
  2016 2015 2016 2015 2016 2015 2016 2015
Pro TV 7.3 6.9 25.4 22.2 3.2 2.7 21.3 16.9
Acasa 0.7 1.1 2.4 3.6 0.3 0.4 2.1 2.7
Acasa Gold 0.1 0.1 0.3 0.3 0.0 0.0 0.3 0.3
Pro Cinema 0.3 0.3 1.2 1.1 0.3 0.2 1.7 1.5
Sport.ro 0.2 0.2 0.6 0.8 0.1 0.1 0.8 0.9
MTV Romania 0.0 0.1 0.0 0.2 0.0 0.1 0.1 0.3
CME Total4 8.6 8.8 30.0 28.2 3.9 3.6 26.2 22.6
  2016 Target Prime Time Audience Data
(Q2 average)
2016 Target All Day Audience Data
(Q2 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Slovak Republic Target group: 12-54
  2016 2015 2016 2015 2016 2015 2016 2015
Markíza 5.9 6.6 22.1 23.8 2.4 2.6 21.4 22.4
Doma 1.5 1.2 5.4 4.4 0.5 0.6 4.9 4.7
Dajto 1.3 1.1 4.8 3.9 0.5 0.4 4.3 3.3
CME Total3 8.7 8.9 32.3 32.2 3.4 3.6 30.7 30.4
  2016 Target Prime Time Audience Data
(Q3 average)
2016 Target All Day Audience Data
(Q3 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Target group: 18 - 54
  2016 2015 2016 2015 2016 2015 2016 2015
POP TV 6.5 6.2 35.0 27.0 2.0 2.2 24.2 19.7
Kanal A 2.1 2.6 11.5 11.2 0.9 1.2 10.8 10.5
Thematic channels 1.0 0.9 5.6 4.1 0.6 0.5 7.2 4.3
CME Total5 9.6 9.8 52.1 42.3 3.5 3.9 42.2 34.6
  1. Ratings represent the number of people watching a channel (expressed as a proportion of the total population measured).
  2. Audience share represents the share attracted by a channel as a proportion of the total audience watching television.
  3. All data for both 2015 and 2016 are reported as Live + Vosdal (= viewed on the same day as live)
  4. Starting with June 1st 2016, the unrecognized viewing is excluded from the reported data. This affects only the shares, whilst the ratings are comparable. Unrecognized viewing does not exclude time-shift viewing.

  5. Q3 2015 shows data with unreferenced included in Others, while Q3 2016 shows data without unreferenced. This approach relates to calculating audience shares, while ratings remain the same. Unreferenced relate to all non-linear usage of television (such as time-shift viewing, radio, games, watching Youtube and others).

Note: The CME total in each country represents the average for all stations, and may not result in the correct arithmetic sum.

Sources: GARB (Bulgaria), AGB Nielsen Media Research (Croatia), ATO – Nielsen Admosphere; Mediaresearch (Czech Republic), Kantar Media (Romania), PMT/ TNS SK (Slovakia), AGB Nielsen Media Research (Slovenia).