Nova Cinema was launched on December 1, 2007 on cable and satellite platforms. It has been a popular channel,  with its penetration now at 96.5%. The schedule comprises films and series addressing 15-54 target group.

The Nova Cinema station's broadcast schedule consists of a mix of best international and Czech movies.

The channel‘s website www.novacinema.cz is an important tool for communicating with viewers and for promotion.