Acquired by CME in April 2010, bTV reaches almost all of Bulgaria’s 7,2 million people.  bTV was originally launched in June 2000, and was the first national private television channel to enter the market.  It has held the position of the most watched channel in Bulgaria for 17 years.

The channel’s news and current affairs programs are the most preferred and reliable source of information, based on independent surveys. The news content is prepared by the best and most respected journalists in the country using the most contemporary technological solutions, and on numerous occasions they have been recognized with prestigious awards. The newsroom of bTV is the first in Bulgaria to use augmented reality technology, and many innovative instruments for interactive presentation of information, in full synergy with social media and user generated content.

bTV is also the channel that delivers the highest-quality, most diverse and preferred entertainment and fiction TV content in Bulgaria. Viewers discover in bTV the richest and most diverse offering of human stories, viewpoints and life experiences, presented in an impactful way by the best and most loved faces on television and with uncompromising high quality of production. 

bTV utilizes the best technologies available, and is the only private national broadcaster in the country airing also in HD quality.

The Chief Executive Officer of CME's operations in Bulgaria is Florian Skala.