bTV Lady was launched in 2012. The channel is targeted especially at the female audience and provides a variety of programs and genres.

bTV Lady offers a rich assortment of the best romantic long running series from Europe, Turkey  and Latin America.  It also includes Bulgarian series, as well as popular US lifestyle and fine living shows.  bTV Lady is a modern, pleasant and relaxing channel for women of all ages.

The Chief Executive Officer of CME's operations in Bulgaria is Florian Skala.