bTV Comedy was first launched in 2005 under the name GTV and later rebranded as bTV Comedy in 2009. bTV Comedy is the most favorite thematic TV channel of the young viewers (Market Links, 2017).

bTV Comedy has a unique positioning on the market, as it is the only Bulgarian thematic channel specializing in comedy content.  It was created in response to audience analyses which revealed the systematic shortage of comedy programs on Bulgarian television, and has established itself as one of the favorite TV channels in the country.  It shows the best comedy titles - series, sitcoms and movies from Europe, Russia and the US. 

The Chief Executive Officer of CME's operations in Bulgaria is Florian Skala.