bTV Cinema was launched in 2009 as the first Bulgarian movie channel.  It has proven to be one of the most watched thematic channels in Bulgaria.

bTV Cinema’s schedule features the latest movie titles from the major Hollywood studios in all popular genres, including comedy, action, thriller, fantasy, drama, romance, and family. bTV Cinema is also the exclusive Bulgarian partner of the annual Academy Awards, airing the ceremony live, as well as dedicating an entire month of programming solely to the movies nominated for The Oscars.  bTV Cinema also offers viewers own-produced programming, such as the talk show, Like in the Movies

The Chief Executive Officer of CME's operations in Bulgaria is Florian Skala.