bTV Action was launched in January 2011. It has proven to be one of the most watched thematic channels in Bulgaria.  

bTV Action is the channel for an active and dynamic audience, looking for strong emotions in front of the TV screen.  It shows the best and most exciting football tournaments, including the UEFA Champions League and matches from the Europa League, as well as significant Bulgarian football events with prominent figures.  bTV Action also offers first-class cinema production, focusing on action movies and series.  In addition, it includes news and documentaries as well as an own-produced weekly program presenting extreme sports. bTV Action is also broadcasted in HD quality.

The Chief Executive Officer of CME's operations in Bulgaria is Florian Skala.