Slovak Republic TV Stations

General Information

Population 5.4 million
2016 GDP/capita $16,460
TV ad market size 2016 $134 million

2016 Performance

Prime time audience share (1) 32%
TV ad market share (2) 63%
(1) Average audience share in 2016 
(2) TV ad market share represents CME’s share of the estimated TV advertising market in 2016

Sources: IMF 2016, PMT/TNS SK, CME estimates.

General Director

Matthias Settele
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Mr. Settele has served as the General Director of TV Markíza since September 2013. Before joining CME, Mr. Settele was the General Manager for Turner Nordic and Baltic and a senior consultant for Austria's public television channel ORF.