Slovak Republic TV Stations

General Information

Population 5.4 million
2016 GDP/capita $16,460
TV ad market size 2016 $134 million

2016 Performance

Prime time audience share (1) 32%
TV ad market share (2) 63%
(1) Average audience share in 2016 
(2) TV ad market share represents CME’s share of the estimated TV advertising market in 2016

Sources: IMF 2016, PMT/TNS SK, CME estimates.

General Director

Matthias Settele
Mr. Settele has served as the General Director of TV Markíza since September 2013. Before joining CME, Mr. Settele was the General Manager for Turner Nordic and Baltic and a senior consultant for Austria's public television channel ORF.