General Information

Population 19.8 million
2016 GDP/capita $9,368
TV ad market size 2016 $216 million

2016 Performance

Prime time audience share (1) 29%
TV ad market share (2) 59%
(1) Average audience share in 2016 
(2) TV ad market share represents CME’s share of the estimated TV advertising market in 2016

Sources: IMF 2016, Kantar Media, CME estimates.

General Director

Aleksandras Cesnavicius
photo
Aleksandras joined ProTV in late 2013 and has more than 10 years of television experience.