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Leading Television Networks

CME manages its business on a geographical basis. This enables us to better execute our operating model of leading television networks so they are more responsive to local preferences.

Our revenues are primarily generated through the sale of advertising on our 26 television channels through entering into agreements with advertisers, advertising agencies and sponsors to place advertising. We generate additional revenues by collecting fees from cable and DTH operators for carriage of our channels.

We develop and produce content for our television channels, and our content is also consumed through subscription- and advertising-based platforms online. 

Television channels

The channels of our continuing operations address a combined audience of more than 40 million people in Central and Eastern Europe and we are the number one network in all of our markets. CME’s audience share leadership has been built with the leading national general entertainment channel. The local brands also extend that strong leadership position to launch additional niche channels and expand our multichannel television network.

Our main general entertainment television channels in each country are generally distributed digitally on a free-to-air basis terrestrially, and are also distributed via cable, satellite, and IPTV. Our other channels are generally distributed via cable, satellite, and IPTV.

We enjoy audience and market share leadership in all of our countries and are committed to maintaining this leadership, which provides us with a unique competitive advantage.

Content producer 

Local programming and news are fundamental to audience share leadership, and CME’s television schedules are carefully constructed according to the culture and tastes of the market. Native language fiction, reality and entertainment television shows draw the largest audiences with almost all of CME’s local content being produced in each country where CME operates.

Delivering content that consistently generates high audience share is at the heart of the success of CME’s operations. While Hollywood content remains popular, our audiences increasingly demand content that is produced in their local language and reflects their society, attitudes and culture. 

CME produces a wide range of fiction, reality and entertainment programming and films, using both purchased formats and through developing original formats. Our business model allows us to produce content across all of our markets and gives us the scale to deliver a large volume of quality programming to our television networks at the lowest possible cost.

Online offerings

CME’s product strategy offers viewers the ability to view CME’s premium content anytime and anywhere. In 2011 CME launched Voyo, a subscription video-on-demand service across all of its markets. Viewers in our countries can enjoy hundreds of movies and series, including our own local productions, live sporting events and news productions as part of a paid subscription package. Voyo is available on PC, tablets & smart phones and connected TV. CME also operates advertising supported catch-up services on our websites.

CME countries:
Country Population
2017
(in millions)
GDP/Capita, current prices
2017
(US$)
TV advertising
market size 2017
(US$ millions)
Bulgaria 7.2 $7,874 $105
Czech Republic 10.6 $20,445 $313
Romania 19.6 $10,452 $245
Slovak Republic 5.4 $17,642 $144

Sources: IMF, CME estimates