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Leading Broadcast Networks

CME manages its business on a geographical basis. This enables us to better execute our operating model of leading broadcast networks so they are more responsive to local preferences.

Our revenues are primarily generated through the sale of advertising on our 36 television channels through entering into agreements with advertisers, advertising agencies and sponsors to place advertising. We generate additional revenues by collecting fees from cable and DTH operators for carriage of our channels.

We develop and produce content for our television channels. Content is also distributed to third parties, both within our region and globally.

Television channels

Our channels address a combined audience of approximately 50 million people in Central and Eastern Europe and we are the number one broadcaster in all of our markets. CME’s audience share leadership has been built with the leading national general entertainment channel. The local brands also extend that strong leadership position to launch additional niche channels and expand our multichannel television network.

Our main general entertainment television channels in each country are distributed on a free-to-air basis terrestrially in analog, digital or both, depending on the digitalization status in each country, and are also distributed via cable and satellite. Our other channels are generally distributed via cable and satellite.

We enjoy audience and market share leadership in all of our countries and are committed to maintaining this leadership, which provides us with a unique competitive advantage.

Content producer and distributor

Local programming and news are fundamental to audience share leadership, and CME’s television schedules are carefully constructed according to the culture and tastes of the market. Native language television fiction and reality and entertainment shows draw the largest audiences with almost all of CME’s local content being produced in each country where CME operates.

Delivering content that consistently generates high audience share is at the heart of the success of CME’s operations. While Hollywood content remains popular, our audiences increasingly demand content that is produced in their local language and reflects their society, attitudes and culture. The production and distribution of content also allows CME to generate revenues from third party sales.

CME produces a wide range of fiction, reality and entertainment programming and films, using both purchased formats and through developing original formats. Our business model allows us to produce content across all of our markets and gives us the scale to deliver a large volume of quality programming to our broadcasters at the lowest possible cost.

Voyo, subscription video-on-demand service

CME’s product strategy offers viewers the ability to view CME’s premium content anytime and anywhere. In 2011 CME launched Voyo, a subscription video-on-demand service across all of its markets. Viewers in our countries can enjoy hundreds of movies and series, including our own local productions, live sporting events and news productions as part of a paid subscription package. Voyo is available on PC, tablets & smart phones and connected TV.

CME countries:
Country Population
2015
(in millions)
GDP/Capita, current prices
2015
(US$)
TV advertising
market size 2015
(US$ millions)
Bulgaria 7.2 $6,543 $87
Croatia 4.2 $11,360 $89
Czech Republic 10.5 $17,323 $273
Romania 19.9 $8,761 $194
Slovak Republic 5.4 $15,790 $124
Slovenia 2.1 $20,582 $60

Sources: IMF, CME estimates