Croatia TV Stations

General Information

Population 4.3 million
2016 GDP/capita $11,651
TV ad market size 2016 $91 million

2016 Performance

Prime time audience share (1) 34%
TV ad market share (2) 54%
(1) Average audience share in 2016
(2) TV ad market share represents CME’s share of the estimated TV advertising market in 2016

Sources: IMF 2016, AGB Nielson Media Research, CME estimates.

General Director

Dražen Mavrić
Dražen Mavrić has been the General Director of Nova TV since 2005.