Bulgaria TV Stations

General Information

Population 7.2 million
2016 GDP/capita $6,921
TV ad market size 2016 $87 million

2016 Performance

Prime time audience share (1) 43%
TV ad market share (2) 56%
(1) Average audience share in 2016 
(2) TV ad market share represents CME’s share of the estimated TV advertising market in 2016

Sources: IMF 2016, GARB, CME estimates.

Chief Executive Officer

Florian Skala
Florian Skala has more than 13 years of television experience in Central and Eastern Europe.