2017 Target Prime Time Audience Data
(FY average)
2017 Target All Day Audience Data
(FY average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Bulgaria Target group: 18 - 49
  2017 2016 2017 2016 2017 2016 2017 2016
bTV 9.4 9.2 34.8 33.6 4.3 4.0 31.8 30.5
bTV Comedy 0.7 0.6 2.6 2.1 0.4 0.3 3.1 2.6
bTV Cinema 1.1 0.8 4.1 2.9 0.4 0.3 3.1 2.4
bTV Action 0.9 0.9 3.2 3.4 0.4 0.4 3.1 3.3
Ring.bg 0.1 0.1 0.3 0.2 0.0 0.0 0.3 0.3
bTV Lady 0.1 0.1 0.5 0.4 0.1 0.1 0.5 0.5
CME Total 12.2 11.7 45.3 42.6 5.7 5.2 41.9 39.6
  2017 Target Prime Time Audience Data
(FY average)
2017 Target All Day Audience Data
(FY average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Czech Republic Target group: 15 - 54
  2017 2016 2017 2016 2017 2016 2017 2016
TV Nova 8.1 8.5 27.9 28.2 2.8 2.8 23.7 23.7
Nova Cinema 1.6 1.5 5.7 5.1 0.7 0.7 6.4 5.7
Nova Action 0.7 0.5 2.5 1.7 0.3 0.2 2.8 1.6
Nova 2 0.7 0.6 2.6 1.9 0.4 0.3 3.0 2.1
Nova Gold 0.2 0.2 0.8 0.8 0.1 0.1 0.9 1.0
CME Total3 
11.4 11.3 39.3 37.7 4.3 4.0 36.9 34.1
  2017 Target Prime Time Audience Data
(FY average)
2017 Target All Day Audience Data
(FY average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Romania Target group: 18 - 49 Urban
  2017 2016 2017 2016 2017 2016 2017 2016
Pro TV 9.2 8.9 27.0 25.0 3.9 3.7 23.3 20.6
Pro 2 0.5 0.7 1.3 2.0 0.3 0.4 1.6 2.0
Pro Gold 0.1 0.1 0.3 0.3 0.1 0.0 0.4 0.3
Pro Cinema 0.4 0.4 1.1 1.1 0.3 0.3 1.5 1.6
Pro X 0.2 0.2 0.6 0.7 0.1 0.1 0.6 0.7
MTV Romania - 0.0 - 0.1 - 0.0 - 0.1
CME Total4 10.3 10.3 30.3 29.1 4.6 4.5 27.4 25.1
  2017 Target Prime Time Audience Data
(FY average)
2017 Target All Day Audience Data
(FY average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Slovak Republic Target group: 12-54
  2017 2016 2017 2016 2017 2016 2017 2016
Markíza 6.3 7.4 20.3 23.3 2.6 3.0 19.5 22.2
Doma 1.3 1.5 4.1 4.7 0.5 0.6 3.7 4.4
Dajto 1.2 1.3 3.9 4.2 0.5 0.5 3.8 4.0
CME Total5 8.8 10.2 28.3 32.2 3.5 4.1 27.0 30.5
  1. Ratings represent the number of people watching a channel (expressed as a proportion of the total population measured).
  2. Audience share represents the share attracted by a channel as a proportion of the total audience watching television.
  3. All data for both 2016 and 2017 is reported as Live + TS0-3 (= viewed on the same day as live or within the next three television days).
  4. Unrecognized viewing is not included in the reported data since 1st of June 2016 when it was eliminated from the calculation by the audience measurement agency. This affects the comparability of the two periods as unrecognized data was partially reflected in audience shares in 2016. The approach relates to calculating audience shares based on the total audience watching television; CME ratings reported are not impacted. MTV audience share is not included in the CME Group results from 1st of January 2017 as it is no longer measured separately.
  5. All data for both 2016 and 2017 is reported as Live + Vosdal (= viewed on the same day as live) + Guests.

Note: The CME total in each country represents the average for all stations, and may not result in the correct arithmetic sum.

Sources: GARB (Bulgaria), ATO – Nielsen Admosphere; Mediaresearch (Czech Republic), Kantar Media (Romania), PMT/ TNS SK (Slovakia)