2016 Target Prime Time Audience Data
(FY 2016 average)
2016 Target All Day Audience Share
(FY 2016 average)
Ratings
(%)1
Audience Share
(%)2
Ratings
(%)1
Audience Share
(%)2
 
Bulgaria Target group: 18 - 49
  2016 2015 2016 2015 2016 2015 2016 2015
bTV 9.2 10.1 33.6 36.6 4.0 4.1 30.5 31.5
bTV Comedy 0.6 0.5 2.1 1.8 0.4 0.3 2.6 2.3
bTV Cinema 0.8 0.5 2.9 1.8 0.3 0.2 2.4 1.8
bTV Action 0.9 0.6 3.4 2.0 0.4 0.3 3.3 2.3
Ring.bg 0.1 0.1 0.2 0.3 0.0 0.0 0.3 0.3
bTV Lady 0.1 0.1 0.4 0.4 0.1 0.1 0.5 0.5
CME Total 11.7 11.9 42.6 42.9 5.2 5.0 39.6 38.8
  2016 Target Prime Time Audience Data
(FY 2016 average)
2016 Target All Day Audience Share
(FY 2016 average)
Ratings
(%)1
Audience Share
(%)2
Ratings
(%)1
Audience Share
(%)2
Croatia Target group: 18 - 54
  2016 2015 2016 2015 2016 2015 2016 2015
Nova TV 8.7 9.4 27.0 28.3 3.2 3.4 20.9 21.8
TV Doma 2.3 2.3 7.0 6.8 1.0 0.9 6.3 5.6
CME Total 11.0 11.7 34.0 35.1 4.1 4.3 27.2 27.4
  2016 Target Prime Time Audience Data
(FY 2016 average)
2016 Target All Day Audience Share
(FY 2016 average)
Ratings
(%)1
Audience Share
(%)2
Ratings
(%)1
Audience Share
(%)2
Czech Republic Target group: 15 - 54
  2016 2015 2016 2015 2016 2015 2016 2015
TV Nova 8.3 8.7 28.2 29.2 2.8 2.9 23.7 24.9
Nova Cinema 1.5 1.7 5.1 5.7 0.7 0.7 5.7 6.0
Fanda 0.5 0.6 1.7 2.0 0.2 0.2 1.6 1.7
SMICHOV 0.6 0.7 1.9 2.4 0.2 0.3 2.1 2.3
Telka 0.2 0.3 0.8 0.9 0.1 0.1 1.0 1.1
CME Total3 11.2 11.9 37.7 40.1 4.0 4.2 34.1 35.9
  2016 Target Prime Time Audience Data
(FY 2016 average)
2016 Target All Day Audience Share
(FY 2016 average)
Ratings
(%)1
Audience Share
(%)2
Ratings
(%)1
Audience Share
(%)2
Romania Target group: 18 - 49 Urban
  2016 2015 2016 2015 2016 2015 2016 2015
Pro TV 8.9 9.1 25.0 23.9 3.73.5 20.6 18.9
Acasa 0.7 1.8 2.0 4.7 0.4 0.6 2.0 3.1
Acasa Gold 0.1 0.1 0.3 0.3 0.0 0.1 0.3 0.3
Pro Cinema 0.4 0.4 1.1 1.1 0.3 0.3 1.6 1.4
Sport.ro 0.2 0.3 0.7 0.8 0.1 0.1 0.7 0.7
MTV Romania 0.0 0.1 0.1 0.2 0.0 0.0 0.1 0.3
CME Total4 10.3 11.8 29.1 31.0 4.5 4.6 25.1 24.7
  2016 Target Prime Time Audience Data
(FY 2016 average)
2016 Target All Day Audience Share
(FY 2016 average)
Ratings
(%)1
Audience Share
(%)2
Ratings
(%)1
Audience Share
(%)2
Slovak Republic Target group: 12-54
  2016 2015 2016 2015 2016 2015 2016 2015
Markíza 7.1 7.8 23.3 24.9 2.8 3.0 22.3 22.9
Doma 1.4 1.4 4.7 4.4 0.6 0.6 4.4 4.6
Dajto 1.3 1.3 4.2 4.2 0.5 0.5 4.0 3.7
CME Total3 9.8 10.5 32.2 33.4 3.9 4.1 30.7 31.2
  2016 Target Prime Time Audience Data
(FY 2016 average)
2016 Target All Day Audience Share
(FY 2016 average)
Ratings
(%)1
Audience Share
(%)2
Ratings
(%)1
Audience Share
(%)2
Target group: 18 - 54
  2016 2015 2016 2015 2016 2015 2016 2015
POP TV 7.7 8.1 31.6 27.8 2.4 2.6 21.3 19.5
Kanal A 2.6 3.3 10.8 11.5 1.2 1.5 10.3 10.7
Thematic channels
1.2 1.0 5.1 3.4 0.7 0.6 6.5 4.1
CME Total5 11.6 12.4 47.5 42.7 4.2 4.6 38.1 34.3

Prime time = 19:00 - 23:00

All day = according to a typical TV day in respective country.

  1. Ratings represent the number of people watching a channel (expressed as a proportion of the total population measured).
  2. Audience share represents the share attracted by a channel as a proportion of the total audience watching television.
  3. All data for both 2015 and 2016 are reported as Live + Vosdal (= viewed on the same day as live)
  4. Unrecognized viewing has been excluded from the reported data since June 2016 by the audience measurement agency so the average audience share for the full year 2016 includes unrecognized viewing for January through May and excludes it from June through December, whereas the average for 2015 includes it for the whole period affecting comparability of the two periods. This approach relates to calculating audience shares based on the total audience watching television, therefore CME ratings reported are not impacted.
  5. Unreferenced data related to all non-linear usage of television (such as time-shift viewing, radio, games, watching Youtube and others) has been excluded by the audience measurement agency from reported data since March 2016 so the average audience share for the full year 2016 includes unreferenced data for January and February and excludes it from March through December, whereas the average for 2015 includes it for the whole period affecting comparability of the two periods. This approach relates to calculating audience shares based on the total audience watching television, therefore CME ratings reported are not impacted.

Note: The CME total in each country represents the average for all stations, and may not result in the correct arithmetic sum.

Sources: GARB (Bulgaria), AGB Nielsen Media Research (Croatia), ATO – Nielsen Admosphere; Mediaresearch (Czech Republic), Kantar Media (Romania), PMT/ TNS SK (Slovakia), AGB Nielsen Media Research (Slovenia).