2017 Target Prime Time Audience Data
(Q2 average)
2017 Target All Day Audience Data
(Q2 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Bulgaria Target group: 18 - 49
  2017 2016 2017 2016 2017 2016 2017 2016
bTV 9.3 9.2 36.3 33.8 4.3 3.8 33.1 30.2
bTV Comedy 0.7 0.6 2.6 2.0 0.4 0.3 3.2 2.3
bTV Cinema 1.1 0.7 4.2 2.6 0.4 0.3 3.1 2.1
bTV Action 0.9 1.0 3.5 3.7 0.4 0.5 3.3 3.6
Ring.bg 0.1 0.0 0.2 0.1 0.0 0.0 0.2 0.2
bTV Lady 0.1 0.1 0.4 0.4 0.1 0.1 0.5 0.5
CME Total 12.1 11.6 47.3 42.8 5.6 4.9 43.5 39.1
  2017 Target Prime Time Audience Data
(Q2 average)
2017 Target All Day Audience Data
(Q2 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Croatia Target group: 18 - 54
  2017 2016 2017 2016 2017 2016 2017 2016
Nova TV 7.8 8.4 29.1 27.1 2.8 3.1 22.6 21.2
TV Doma 2.1 2.0 7.7 6.5 0.9 0.9 7.2 6.1
CME Total3 9.8 10.4 36.9 33.6 3.7 3.9 29.9 27.3
  2017 Target Prime Time Audience Data
(Q2 average)
2017 Target All Day Audience Data
(Q2 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Czech Republic Target group: 15 - 54
  2017 2016 2017 2016 2017 2016 2017 2016
TV Nova 7.8 8.6 28.5 29.5 2.6 2.8 24.0 25.0
Nova Cinema 1.6 1.4 5.9 4.9 0.7 0.6 6.7 5.3
Nova Action 0.6 0.4 2.3 1.5 0.3 0.2 2.8 1.4
Nova 2 0.7 0.5 2.6 1.7 0.3 0.2 3.1 1.9
Nova Gold 0.2 0.2 0.7 0.8 0.1 0.1 0.9 1.0
CME Total4
10.9 11.1 40.0 38.4 4.0 3.8 37.5 34.5
  2017 Target Prime Time Audience Data
(Q2 average)
2017 Target All Day Audience Data
(Q2 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Romania Target group: 18 - 49 Urban
  2017 2016 2017 2016 2017 2016 2017 2016
Pro TV 7.9 8.5 25.3 24.9 3.5 3.5 22.4 20.3
Acasa 0.5 0.7 1.7 1.9 0.3 0.3 1.9 1.8
Acasa Gold 0.1 0.1 0.4 0.4 0.1 0.1 0.4 0.3
Pro Cinema 0.3 0.4 1.0 1.2 0.2 0.3 1.4 1.5
Sport.ro 0.2 0.2 0.6 0.5 0.1 0.1 0.6 0.6
MTV Romania - 0.0 - 0.0 - 0.0 - 0.0
CME Total5 9.0 9.9 29.0 29.0 4.2 4.3 26.7 24.7
  2017 Target Prime Time Audience Data
(Q2 average)
2017 Target All Day Audience Data
(Q2 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Slovak Republic Target group: 12-54
  2017 2016 2017 2016 2017 2016 2017 2016
Markíza 5.9 7.1 20.0 23.6 2.4 2.7 19.3 22.8
Doma 1.2 1.2 4.2 4.1 0.5 0.5 3.8 4.0
Dajto 1.3 1.1 4.2 3.8 0.5 0.4 4.1 3.5
CME Total6 8.4 9.4 28.4 31.4 3.3 3.6 27.3 30.2
  2017 Target Prime Time Audience Data
(Q2 average)
2017 Target All Day Audience Data
(Q2 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Target group: 18 - 54
  2017 2016 2017 2016 2017 2016 2017 2016
POP TV 7.9 7.0 35.4 31.5 2.3 2.2 23.7 22.4
Kanal A 2.3 2.7 10.1 12.1 0.9 1.1 9.2 11.5
Thematic channels 1.5 1.2 6.5 5.2 0.9 0.7 8.9 6.9
CME Total7 11.6 10.9 52.0 48.8 4.0 4.1 41.9 40.8
  1. Ratings represent the number of people watching a channel (expressed as a proportion of the total population measured).
  2. Audience share represents the share attracted by a channel as a proportion of the total audience watching television.
  3. Unrecognized viewing (such as time-shift viewing, radio, games, watching Youtube and others) is not included in the reported data since 1st of January 2017 when it was eliminated from the calculation by the audience measurement agency. This affects the comparability of the two periods as unrecognized data was reflected in audience shares in Q2 2016. The approach relates to calculating audience shares based on the total audience watching television; CME ratings reported are not impacted.
  4. All data for both 2016 and 2017 is reported as Live + Vosdal (= viewed on the same day as live).

  5. Unrecognized viewing is not included in the reported data since 1st of June 2016 when it was eliminated from the calculation by the audience measurement agency. This affects the comparability of the two periods as unrecognized data was partially reflected in audience shares in Q2 2016. The approach relates to calculating audience shares based on the total audience watching television; CME ratings reported are not impacted. MTV audience share is not included in the CME Group results from 1st of January 2017 as it is no longer measured separately.
  6. All data for both 2016 and 2017 is reported as Live + Vosdal (= viewed on the same day as live) + Guests.
  7. Unrecognized viewing is not included in the reported data since 1st of March 2016 when it was eliminated from the calculation by the audience measurement agency. The approach relates to calculating audience shares based on the total audience watching television; CME ratings reported are not impacted. Results for 2017 include also Vosdal data (= viewed on the same day as live).

Note: The CME total in each country represents the average for all stations, and may not result in the correct arithmetic sum.

Sources: GARB (Bulgaria), AGB Nielsen Media Research (Croatia), ATO – Nielsen Admosphere; Mediaresearch (Czech Republic), Kantar Media (Romania), PMT/ TNS SK (Slovakia), AGB Nielsen Media Research (Slovenia)