2017 Target Prime Time Audience Data
(Q1 average)
2017 Target All Day Audience Data
(Q1 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Bulgaria Target group: 18 - 49
  2017 2016 2017 2016 2017 2016 2017 2016
bTV 10.8 10.3 35.6 33.8 4.9 4.2 32.2 29.7
bTV Comedy 0.9 0.7 2.8 2.4 0.5 0.4 3.3 2.9
bTV Cinema 1.2 0.9 4.1 2.8 0.5 0.4 3.2 2.5
bTV Action 0.9 0.9 2.9 3.0 0.5 0.4 3.0 3.1
Ring.bg 0.1 0.1 0.3 0.3 0.0 0.0 0.3 0.3
bTV Lady 0.1 0.1 0.3 0.4 0.1 0.1 0.4 0.6
CME Total 13.9 13.1 46.0 42.8 6.4 5.6 42.3 39.1
  2017 Target Prime Time Audience Data
(Q1 average)
2017 Target All Day Audience Data
(Q1 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Croatia Target group: 18 - 54
  2017 2016 2017 2016 2017 2016 2017 2016
Nova TV 10.3 10.7 29.2 28.1 3.7 3.8 22.8 21.2
TV Doma 3.1 2.2 8.9 5.8 1.31.0 7.9 5.4
CME Total3 13.4 12.9 38.1 33.95.0 4.8 30.7 26.6
  2017 Target Prime Time Audience Data
(Q1 average)
2017 Target All Day Audience Data
(Q1 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Czech Republic Target group: 15 - 54
  2017 2016 2017 2016 2017 2016 2017 2016
TV Nova 8.9 8.7 28.1 27.1 3.0 3.123.7 23.3
Nova Cinema 1.7 1.65.3 4.9 0.8 0.7 5.9 5.3
Nova Action 0.8 0.6 2.4 1.8 0.3 0.2 2.4 1.6
Nova 2 0.8 0.7 2.6 2.1 0.4 0.33.0 2.1
Nova Gold 0.2 0.3 0.7 0.9 0.1 0.1 0.9 1.1
CME Total4
12.4 11.8 39.2 36.9 4.6 4.4 35.9 33.5
  2017 Target Prime Time Audience Data
(Q1 average)
2017 Target All Day Audience Data
(Q1 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Romania Target group: 18 - 49 Urban
  2017 2016 2017 20162017 2016 2017 2016
Pro TV 11.2 9.8 28.5 24.0 4.7 3.8 24.0 18.7
Acasa 0.5 0.7 1.4 1.6 0.4 0.3 2.0 1.7
Acasa Gold 0.1 0.1 0.3 0.3 0.1 0.1 0.30.3
Pro Cinema 0.5 0.5 1.2 1.1 0.3 0.3 1.71.6
Sport.ro 0.3 0.3 0.7 0.8 0.1 0.1 0.6 0.7
MTV Romania 0.0 0.1 0.0 0.1 0.0 0.0 0.0 0.2
CME Total5 12.6 11.4 32.1 27.9 5.6 4.7 28.6 23.1
  2017 Target Prime Time Audience Data
(Q1 average)
2017 Target All Day Audience Data
(Q1 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Slovak Republic Target group: 12-54
  2017 2016 2017 2016 2017 2016 2017 2016
Markíza 6.5 8.619.2 24.6 2.7 3.4 18.6 22.4
Doma 1.4 1.4 4.3 4.1 0.5 0.6 3.84.0
Dajto 1.3 1.5 3.8 4.3 0.5 0.6 3.8 4.0
CME Total6 9.2 11.627.3 32.9 3.8 4.7 26.1 30.4
  2017 Target Prime Time Audience Data
(Q1 average)
2017 Target All Day Audience Data
(Q1 average)
Ratings
(%) 1
Audience Share
(%) 2
Ratings
(%) 1
Audience Share
(%) 2
Target group: 18 - 54
  2017 2016 2017 2016 2017 2016 2017 2016
POP TV 8.6 8.5 31.8 27.6 2.5 2.6 20.0 17.8
Kanal A 2.7 3.0 9.9 9.7 1.0 1.3 8.4 8.9
Thematic channels 1.9 1.5 7.0 4.7 1.1 0.8 9.0 5.5
CME Total7 13.1 13.0 48.8 42.0 4.6 4.8 37.332.2
  1. Ratings represent the number of people watching a channel (expressed as a proportion of the total population measured).
  2. Audience share represents the share attracted by a channel as a proportion of the total audience watching television.
  3. Unrecognized viewing (such as time-shift viewing, radio, games, watching Youtube and others) is not included in the reported data since January 1, 2017 when it was eliminated from the calculation by the audience measurement agency. This affects the comparability of the two periods as unrecognized data was reflected in audience shares in Q1 2016. The approach relates to calculating audience shares based on the total audience watching television; CME ratings reported are not impacted.
  4. All data for both 2016 and 2017 is reported as Live + Vosdal (= viewed on the same day as live).

  5. Unrecognized viewing is not included in the reported data since June 1, 2016 when it was eliminated from the calculation by the audience measurement agency. This affects the comparability of the two periods as unrecognized data was reflected in audience shares in Q1 2016. The approach relates to calculating audience shares based on the total audience watching television; CME ratings reported are not impacted. MTV audience share is not included in the CME results from January 1, 2017 as it is no longer measured separately.
  6. All data for both 2016 and 2017 is reported as Live + Vosdal (= viewed on the same day as live).
  7. Unrecognized viewing is not included in the reported data since March 1, 2016 when it was eliminated from the calculation by the audience measurement agency. This affects the comparability of the two periods as unrecognized data was reflected in audience shares in January and February 2016. The approach relates to calculating audience shares based on the total audience watching television; CME ratings reported are not impacted. Results for 2017 include also Vosdal data (= viewed on the same day as live).

Note: The CME total in each country represents the average for all stations, and may not result in the correct arithmetic sum.

Sources: GARB (Bulgaria), AGB Nielsen Media Research (Croatia), ATO – Nielsen Admosphere; Mediaresearch (Czech Republic), Kantar Media (Romania), PMT/ TNS SK (Slovakia), AGB Nielsen Media Research (Slovenia)