Zuzana Ťapáková
General Director, Slovak Republic
Zuzana Ťapáková has been a member of TV Markiza's senior management since its very beginning in 1996. As Director of the Marketing Department, she not only had a significant role in building the brand, but has been a major contributor to its position as market leader as a driving force behind some of its most successful image campaigns.
Zuzana gained a PhDr in Theatre and Film Science at the Academy of Music and Dramatic Arts after which she lectured on the subject of the history of theatre, later working for Slovak radio in the Cabinet of methodology and research.
She then moved into advertising for one of the first network agencies in Slovakia, GKK, and after to the international agency MARK/BBDO. As an Account Director she serviced major clients such as Škoda, VW Frankfurt, Wrigley and Dr. Oetker.
Zuzana is also one of the creators of the big TV event ‘Open Day’, during which the station opens its doors to consumers, allowing them to see the station and enjoy live performances of local stars. The event is enjoyed by around 35,000 people from all around Slovakia every year.
Another success was her work establishing TOM (Television Personality of Markiza) which for 10 years organized live events which international stars like Jeremy Irons, Catherine Deneuve, Patrick Swayze, Alain Delon and others attended.
