TV Pika
TV Pika, originally launched in 2006 as a regional TV station, expanded its broadcasting from Central Slovenia into other regions, and now reaches 66% of all Slovenian households.
Since September 2009 TV Pika has been fully owned by Central European Media Enterprises and operated by PRO PLUS. In the first quarter of 2010, TV Pika had an all-day audience share of 1.0 % in the 18-49 target group.
TV Pika broadcasts both foreign and locally produced fiction and non-fiction programs, targeting female viewers in the 18-54 age group. The station’s format incorporates lifestyle, reality, telenovela, movies and daily series. TV Pika's locally produced contents include its own cooking show Kuhinjica (Kitchenette), morning show Budilka, entertainment program Preparty and Ujemi sanje (Catch Your Dreams).
All domestic shows are available on PRO PLUS's first nonlinear television in Slovenia poptv.si and Slovenia's first online catch up television service maxtv.si. Both are positioned on PRO PLUS web page 24ur.com, the most visited web page in Slovenia.
The General Manager of PRO PLUS is Pavel Vrabec.
