CME and its partners operate six television stations in Romania including Pro TV, Acasa TV, Pro Cinema, Pro TV International, Sport.ro and MTV.
Launched in December 1995, Pro TV reaches 99% of Romania's 20.6 million people and has 49% of its broadcast schedule comprising locally-produced programs. Pro TV broadcasts 24 hours a day and achieved an average all day audience of 17.2% during 2009.
Targeting urban adults 18-to-49 years old, Pro TV uses a programming strategy of top international series and movies, as well as a wide variety of local productions including news programming, local entertainment and local fiction.
The station's top-rated local productions include great entertainment shows, news programs and TV series. "Happy Hour", hosted by Catalin Maruta, is an hour long live entertainment show which brings to the Romanian viewers the latest news about stars and show-biz. "Dancing for you" (Dansez pentru tine), a top rated show hosted by Romanian TV star and singer Stefan Banica Jr. and Iulia Vantur, a beautiful anchorwoman from ProTv News, combines perfectly both entertainment and social issues. The contestants compete through dancing to fulfill the dream of a loved one which can not be realized because of financial boundaries. Every edition of the show also presents other social issues: very talented kids who can not continue their studies because of the lack of money, sick people who need financial help for treatment or simple people who see in this show their only chance for a better life.
ProTv News is the highest top rated news program on the Romanian market, with an average audience share of 30% in 2009. In September 2008, ProTv News' social campaign "Any idea what your kid is doing right now?" won the International Emmy Awards for "News", and was the first TV station in Eastern Europe to win this award. At the beginning of 2009, ProTv also won the NAB International Broadcasting Excellence Award for the social campaigns Pro TV News have developed.
www.stirileprotv.ro, ProTv News website, is one of the most visited news sites in Romania, offering constant up-dated news, exclusive videos and video-chats with key people from the social and political field, which respond to the questions of ProTv News viewers.
www.protv.ro is the main information source regarding TV shows and stars, offering exclusive interviews, behind the scene and making-off materials, as well as a lot of interactivity and great contests.
The General Director of Pro TV is Constantin Mocanu.