Pro TV
CME and its partners operate six television stations in Romania including Pro TV, Acasa TV, Pro Cinema, Pro TV International, Sport.ro and MTV Romania.
Launched in December 1995, Pro TV reaches almost 97% of Romania's 20.2 million people and has over 46% of its broadcast schedule comprising locally-produced programs. Pro TV broadcasts 24 hours a day and achieved an average all day 18-49 years old audience of more than 15.9% during the first half of 2008.
Targeting urban adults 18-to-49 years old, Pro TV uses a programming strategy of top international series and movies, as well as a wide variety of local productions including news programming, entertainment and comedy.
The station's top-rated local productions include entertainment shows, news programs and TV series. Among the most popular shows are "Happy Hour", a one- hour live entertainment show which brings Romanian viewers the latest news about stars and show-biz; "Dancing for you" (Dansez pentru tine), based on the international format "Strictly Come Dancing" and "One step ahead", a series which brings together young and very talented actors. Pro TV News is the highest rated news program on the Romanian market.
Pro TV also broadcasts some of the top sporting events in Romanian and the world. It is the home of top football action with coverage of matches from the premier football league: UEFA Champion's League.
Pro TV serves a wide variety of advertisers, including multinational companies such as: Unilever, L'Oréal, Procter & Gamble, Orange and Coca Cola.
www.protv.ro, one of Romania's most visited websites, offers its users constantly updated, up to the minute news, competitions and numerous opportunities for the user to interact with Pro TV.
The General Director of Pro TV is Adrian Sarbu.
