Pro Cinema
Launched in 2004 and broadcasting 24 hours a day, Pro Cinema is focused on movies, series and documentaries that have a niche market appeal. Pro Cinema has a technical reach of 63% to Romania's 20.2 million people.
The station is the first choice for movie-addicted Romanians and quickly reached the number one position in the film channel market, achieving an all day audience share of more than 2% during the first half of 2008 for the target audience of 18-49 years old.
Pro Cinema broadcasts approximately 24% locally produced content including programs such as "Discover Romania", "Icstrim TiVi" and "Neighbours Forever".
Launched at the end of 2007, the new www.procinema.ro is a great source of information about movies, Hollywood stars and local productions.
The General Director of Pro Cinema is Adrian Sarbu.
