Nova TV
NOVA TV is Croatia's first private commercial television station. The channel, which launched in 2000 and has been owned by Central European Media Enterprises Ltd since July 2004, has a reach of approximately 89% of the country's 4.6 million people and broadcasts 22 hours per day.
NOVA TV is one of Croatia's main sources for premium news, high-quality locally-produced programming and successful international content all of which is specifically targeted to its Croatian audiences. Since its launch, NOVA TV has continued to introduce new TV genres including highly rated programs such as informative magazine "Provjereno", variety show "Nad lipom 35", game show "Moment of Truth", singing game show "Don't Forget the Lyrics", showbiz magazine "Red Carpet" and central news "Dnevnik Nove TV". Approximately 35% of the schedule is locally produced.
NOVA TV's programming features some of the world's most popular TV stars, respected producers and hit television series including Private Practice, 30 Rock, Cashmere Mafia and Damages, in addition to international programming and Hollywood-produced movies.
With a broad based programming schedule including local production success "The Farm" and "Don't Forget the Lyrics", Nova TV achieved an audience share of 22.5% in its 18-49 target group during 2008 and an average share of 25.4% in prime time.
With over 600,000 unique users a month and 42 per cent reach, NOVA TV also boasts Croatia's leading media Internet outlet, which includes the country's first video news portal - dnevnik.hr - and largest blog service - Blog.hr.
NOVA TV's highly rated television channel and wide-reaching Internet presence (www.novatv.hr) has attracted many prominent advertisers including local businesses and numerous multi-national corporations including Croatian Telecom, Agrokor, Proctor & Gamble, Vipnet, Wrigley, L'Oreal and Reckitt Benckiser.
The General Director of Nova TV is Dražen Mavriæ.
