TV Nova
TV Nova is the biggest commercial television station in the Czech Republic and is one of the most successful and profitable commercial TV stations in Europe.
Launched in 1994, TV Nova was the first privately owned commercial network broadcasting throughout the Czech Republic. Shortly after its launch, it became the market leader in terms of the viewership, advertising revenues, usage of technology, design and graphics, marketing and PR, charitable projects, film co-productions, and professional background.
Acquired by Central European Media Enterprises (CME) in 2005, TV Nova broadcasts 24 hours a day, reaching 98% of the country’s population of 10.2 million people. TV Nova has been providing the most attractive programming on the Czech market through a mix of its own strong local fiction and non-fiction productions, foreign acquisitions, entertainment shows, and particularly its flagship main television news that generates, on average, 65% audience share in the 15-54 target group - this equates to to 2.5 to 3 million viewers every night.
TV Nova believes the future of the Czech television market lies in a multi-channel strategy accompanied by a strong Internet presence and iconic brand name. The key to attracting a majority of the Czech audience is to offer strong locally produced programs/shows, to use the highest quality broadcasting (Nova HD, Nova sport HD), and to offer viewers a proper choice of content through a range of niche channels which complement TV Nova. Keeping these key factors in mind, TV Nova succeeds in maintaining its high market share. During 2008, the TV Nova group of channels reached an average Prime Time share of 46% in the 15-54 target group.
TV Nova, as the leading channel in the Czech Republic, includes in its portfolio of advertisers multi-national corporations such as Procter & Gamble, Henkel, T-Mobile, Ringier, Danone Group, Nestle and Reckitt Benckiser.
TV Nova's website www.tv.nova.cz has information about the up-to-date news and schedules. Most importantly, its visitors can find more than eight thousand minutes of on-line video in form of catch-up TV, which is a streaming service at no cost for the user. Most of TV Nova's programming is now offered on the website - from the news formats to daily soaps, romantic TV series, crime series, sitcoms, hobby magazines and cooking shows, to TV film series depicting major social issues. Moreover, thanks to an advanced codec being implemented, we provide all the mentioned content in a quality comparable to the terrestrial digital TV broadcasting. TV Nova also operates news video server www.tn.cz and community portal www.blog.cz.
The General Director of the TV Nova Group, Czech Republic is Petr Dvořák.
