Doma TV
Doma TV is Nova TV group’s new specialized entertainment channel that was launched on January 2nd 2011. It has a national reach of 95% of the country’s 4.4 million population and broadcasts for 16 hours a day. Its main programming focus is light entertainment – foreign fiction, lifestyle and reality shows (both local, European and international independent audiovisual productions), as well as a selection of documentaries and movies. Through this specialized channel Nova TV group will broadcast TV premieres to a core target audience of women between 18 and 54 years-of-age.
With this audience in mind, Doma TV has developed the local formats Doma IN and Mom’s World with plans to increase the amount of local content as the channel develops. It will also debut world-wide hit series such as The Tudors and Damages with its partner studios Warner Bros and Sony. Also within the schedule are the series Rebelde, Camaleones, Elena and Accoralda, which are titles from Doma TV’s program package from the leading international fiction production studios Televisa, Telemundo and Venevision.
The General Director of Doma TV is Dražen Mavrić.
