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MTV Czech to begin broadcasting 29 November, 2009
August 5, 2009
Channel will broadcast to both Czech and Slovak audiences
TV Nova and MTV Networks International (MTVNI), a division of Viacom Inc. (NYSE: VIA, VIA.B), today announced that MTV Czech will begin broadcasting 29 November, 2009, available to both Czech and Slovak audiences via cable, satellite and IPTV platforms.
MTV is a leading multimedia brand for youth and MTV Czech will be offered as part of TV Nova’s family of terrestrial and cable entertainment and thematic channels. Following Nova Cinema and Nova Sport, MTV Czech will become the third thematic channel in the family of TV Nova. MTV Czech is the 69th MTV channel to launch further expanding MTVNI’s global network covering 162 countries.
The channel will be a fully localised service offering youth-oriented programming 24-hours a day drawing upon MTV’s rich library of content showcasing a mixture of local and international music and long form programming from Nitro Circus to Cribs amongst other MTV favourites. A Czech language MTV Czech website – www.mtv.cz – will support the channel launch.
SaidPetr Dvorak, General Director of TV Nova: “This is an exciting addition to TV Nova’s portfolio of thematic channels. Our youth audiences are already familiar with the MTV brand and the launch of this localised service illustrates our dedication to servicing our viewers. A music and lifestyle channel is a good complement to our existing group of thematic channels – film and serial channel Nova Cinema and sport channel Nova Sport”
Levente Málnay, General Manager and Vice President, MTV Networks Hungary, Emerging Markets, MTVNI, who oversees operations for MTV Czech commented: “There has been tremendous interest in MTV Czech since we announced our plans to launch the service in the Czech Republic and Slovakia. This will be the 13th localised MTV channel launched by the Emerging Markets Group, and we are committed to providing our audiences with innovative premium content across multiple media platforms.”
MTVNI’s Emerging Markets Group is one of the fastest growing regions in the company’s portfolio of multi-platform businesses. The Emerging Markets Group manages 30 television channels, 32 websites, one video portal and four mobile TV channels encompassing the MTV, VH1, Nickelodeon, VIVA and Comedy Central and COLORS brands in Central & Eastern Europe, Russia, Africa, the Middle East and India. Additionally, the Emerging Markets portfolio includes MTVNHD, MTVNI’s first international high definition channel dedicated to music and kids which is operated by the Emerging Markets Group of behalf of MTVNI. MTVNI is owned by Viacom Inc (NYSE: VIA, VIA.B). M
For additional information, please contact:
Romana Wyllie
Vice President of Corporate Communications
Central European Media Enterprises
Krizeneckeho nam. 1078/5
152 00 Praha 5
Czech Republic
+420 242 465 525
romana.wyllie@cme-net.com
