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TV Nova Remains the Most Popular Channel in 2007
January 7, 2008, TV Nova
The ratings achieved in 2007 have again proven Nova’s leading position in the Czech media market. In target group D15-54, the channel achieved an all-day share of 42.99%, with an even more successful share of 46.83% during prime time (7 – 11 p.m.). During the past year, TV Nova further improved its position, especially in the group of young viewers. Compared to the year 2006, prime time ratings in the 15-24 age group increased by 2.04% (52.22%), whereas all-day ratings grew by 2.80% (47.30%). The largest increase in ratings for this target age group occurred during access prime time (4 – 7 p.m.) on weekdays, having grown by 11.18% to a total of 50.99%.
TV Nova’s ratings have again confirmed its dominant position in the Czech television market, and have proven that it is still the channel with the youngest audience.This is proved by significant growth in ratings within the 15 to 24 age bracket. Ratings for this age group during access prime time (4 – 7 p.m.) on weekdays increased by 11.18% to a total of 50.99%. However, the group Women 15-24 scored an even greater growth in market share during this time, by 12.82% (54.9% share). Nova’s main target group, viewers from the age of 15 to the age of 54, also showed increased ratings during weekday access prime time, by 4.45% (44.84% share), primarily due to first-rate afternoon content: Odpolední Televizní noviny [Afternoon TV News], as well as the series Ulice [Street], CSI: Las Vegas, and CSI: Miami.
In 2007, all types of programs were popular with the audience – newscast, journalism, entertainment, series, and films. Nova’s average share in ratings for its main target group (age 15-54) was 42.99% for the whole day, and 46.83% during prime time. The list of TOP 100 programs in 2007 (excluding various newscast programs, which traditionally rank among the most successful content on TV Nova and would occupy the entire chart), ranked by ratings among the D15-54 group, did not contain a single program from other channels. All hundred positions were taken by Nova programs, the first place going to an episode of the Wife Swap reality show. Rival channel programs only placed in the TOP 500 chart.
TV Nova’s ratings in 2007 have been achieved thanks to its first class team and they have confirmed that the channel still remains both the most popular and the “youngest” TV channel.
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For additional information, please contact:
Romana Tomasova
Vice President of Corporate Communications
Central European Media Enterprises
Krizeneckeho nam. 1078/5
152 00 Praha 5
Czech Republic
+420 242 465 525
romana.tomasova@cme-net.com
