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CITI Launches Local‚ Entertainment Channel in Kiev Region
February 28, 2007,
On Friday, February 23rd, Ukraine’s newest television channel, CITI began broadcasting original, entertainment-focused programming to viewers in the Kiev region.
Central European Media Enterprises, owner of CITI, KINO television channel and co-owner of Studio 1+1, launched CITI as a Kiev-dedicated infotainment station focused on locally-produced news, lifestyle and consumer-oriented programming.
“CITI’s launch is part of CME’s broader strategy to create and distribute high-quality local and niche channels in its existing markets in Central and Eastern Europe,” said CME Vice President, Marina Williams.
CITItapped industry veteran Oleksandr Tkachenko, the well-known television producer and presenter, and current head of the Odessa Film Studio, to advise CITI on content development, programming strategy and talent acquisition.
CITI is aKiev-dedicated niche channel featuring fresh new talent and a broadcasting schedule dominated by locally-produced news and lifestyle programming. Drawing on the success of “Star Dance” on “1+1”, CITI executives believe independent programming and production will drive audience and advertising share. Established newscaster Ivanna Najda, previously of the “New Channel,” will anchor CITI’s youthful cast.
With a unique, locally-relevant programming mix, the channel serves as a meaningful platform for urban advertisers and sponsors who want to have a direct dialogue with Kiev’s 5 million consumers. “The Kiev television advertising market offers significant growth potential and opportunities for value creation,” commented Svetlana Korotenko, CITI’s Director General.
While CITI is currently a regional channel, serving only the capital city, CITI executives will explore opportunities to expand the channel‘s reach to other areas of the country. “We will certainly seek opportunities to distribute CITI throughout Ukraine as the country’s other regions look for additional entertainment programming and information about the capital city,“ commented Svetlana Korotenko, CITI’s Director General.
For additional information, please contact:
Romana Tomasova
Director of Corporate Communications
Central European Media Enterprises
+44 (0)20 7430 5357
romana.tomasova@cme-net.com
