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Slovenians trust POP TV
June 23, 2010, POP TV
Ljubljana, 23th June 2010 – The Trusted Brand research announced the names of trademarks, which are most trustworthy and popular among the Slovenian consumers. Consumers decided that among television stations the winning trademark is one more time POP TV.
"The viewers awarded us this title already last year and this year our satisfaction is not smaller. It means a lot to us, we are proud of it, as it represents confirmation that we are preparing good programming – programming for people and in the future we will try even harder to offer the first, interesting and good quality choice", said Programming Director of PRO PLUS, Branko Čakarmi‘.
In Slovenia the research was performed by the independent media research institute, Mediana. Consumers were able to choose among different categories of products. The research, which has been performed in Europe by Reader's Digest for several years, is one of the major researches concerning consumers' relation to products and services for general consumption with participation of 16 countries. Twenty product categories are the same for all countries, while the other half is chosen according to the local key. Two criteria are essential for classification - product quality and consumer's personal experience.
For additional information, please contact:
Romana Wyllie
Vice President of Corporate Communications
Central European Media Enterprises
Krizeneckeho nam. 1078/5
152 00 Praha 5
Czech Republic
+420 242 465 525
romana.wyllie@cme-net.com
