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Slovak Republic

General Information
Slovak Republic Population 2014: 5.4 million
2014 GDP/capita,
current prices:
TV ad market size 2014: $126 million
CME ownership: 100%
EU membership: May 2004
General Director: Matthias Settele
Main general entertainment TV channel: TV Markíza
TV Stations: Television Doma, Dajto
2014 Performance
Combined prime time audience share(1): 35%
Tv Ad market share(2): 67%

  1. Average audience share in 2014
  2. TV ad market share represents CME’s share of the TV advertising revenues in 2014

Sources: TNS, IMF 2014, PMT/TNS SK, CME estimates.