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Slovak Republic

General Information
Slovak Republic Population 2013: 5.4 million
2013 GDP/capita,
current prices:
$17,996
TV ad market size 2013: $125 million
CME ownership: 100%
EU membership: May 2004
General Director: Matthias Settele
Main general entertainment TV channel: TV Markíza
TV Stations: Television Doma, Dajto
2013 Performance
Combined prime time audience share(1): 37%
Tv Ad market share(2): 63%


  1. Average audience share in 2013
  2. TV ad market share represents CME’s share of the TV advertising revenues in 2013

Sources: IMF, PMT/TNS SK, CME estimates.