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Romania

General Information
Romania Population 2014: 19.9 million
2014 GDP/capita,
current prices:
$9,783
TV ad market size 2014: $199 million
CME ownership: 100%
EU membership: January 2007
General Director: Aleksander Cesnavicius
Main general entertainment TV channel: Pro TV, Pro TV Chisinau
TV Stations: Acasa TV, Pro Cinema, Pro TV International, Sport.ro, MTV Romania, Acasa Gold, Acasa in Moldova
2014 Performance
Combined prime time audience share(1): 30%
Tv Ad market share(2): 62%


  1. Average audience share in 2014 excluding channels in Moldova
  2. TV ad market share represents CME’s share of the TV advertising revenues in 2014 and excludes channels in Moldova

Sources: National Institute of Statistics, IMF 2014, Kantar Media, CME estimates.