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Romania

General Information
Romania Population 2013: 20.1 million
2013 GDP/capita,
current prices:
$9,368
TV ad market size 2013: $193 million
CME ownership: 100%
EU membership: January 2007
General Director: Aleksander Cesnavicius
Main general entertainment TV channel: Pro TV, Pro TV Chisinau
TV Stations: Acasa TV, Pro Cinema, Pro TV International, Sport.ro, MTV Romania, Acasa Gold, Acasa in Moldova
2013 Performance
Combined prime time audience share(1): 31%
Tv Ad market share(2): 61%


  1. Average audience share in 2013 excluding channels in Moldova
  2. TV ad market share represents CME’s share of the TV advertising revenues in 2013 and excludes channels in Moldova

Sources: IMF, Kantar Media, CME estimates.