Acquired in August 2008 by CME, RING.BG has been the only 100% local sports channel in Bulgaria for over 10 years and has built a brand that stands for high quality sport journalism and exhaustive coverage of local and international sports events.
RING.BG holds the broadcast rights for major football championships, including Europa League until 2012 and together with PRO.BG, the Bulgarian Professional League for the next five years. For the many football fans in Bulgaria RING.BG will show top quality European football: Dutch Eredivisie, the UK Championship, and the Russian Premier league. Volleyball, the second most popular sport in Bulgaria, is also represented in the program with the Italian Legavolley.
Spectacular and dynamic entertainment is represented in the RING.BG program by world-class boxing events (HBO), martial arts events (K1), WWE Superstars and Sexy sport clips.
The website www.ring.bg is positioned as the sports site with richest home produced video content in Bulgaria. The website has unmatched capability to live-stream three different programs - Bulgarian Football Championship, UEFA Champions League and UEFA Europa League. The site uses the strength of the TV show mixed with fast, brief news, aiming both to inform and to entertain viewers.
The General Director of CME's operations in Bulgaria is Vicky Politova.