Launched in December 1995, Pro TV reaches 96.4% of Romania's 21 million people and broadcasts 24 hours a day. Its group of channels achieved an average all day audience share of 18.2% during 2011. In February 2012 it was voted the most trusted television brand in Romana for the eighth consecutive year.
Targeting urban adults 18-49 years old, Pro TV uses a programming strategy of top international series and movies, as well as a wide variety of local productions including news programming, local entertainment and local fiction.
The station's top-rated local productions include great entertainment shows, news programs and TV series. Reality and Entertainment shows are hugely popular in Romania. For example in 2011 the international format Romania’s Got Talent attracted an average audience share of 51.7%. The first season of Voice of Romania was also a big hit reaching an average audience of 26% share.
Pro TV News is the highest rated news program on the Romanian market and had an average audience share of 27%in 2011. Its journalists are regularly nominated for the high standard of their reporting. Last year Senior Correspondent Paula Herlo and news anchor Amalia Enache of Pro TV were finalists in the international EU Health Prize for Journalism run by the European Commission. Paula Herlo was also recognized for her role in changing adoption legislation, and was awarded at the gala of human rights organized by FONPC (National Federation of Children Organizations).
CME’s New Media division operates Voyo.ro , a video-on-demand service that offers content from the Pro TV library through its catch-up TV system, access to sport and music events, live streaming and advanced previews of TV broadcasts.
www.stirileprotv.ro , Pro TV’s News website, is one of the most visited news sites in Romania, offering up-to-the-minute news, exclusive video footage, video-chats with key people from the social and political field, and offers a point of interaction for Pro TV News viewers.
www.protv.ro provides information about TV shows and stars, offering exclusive interviews, behind the scene and making-of materials, as well as great contests.
ProTV is the number one Romanian TV channel on Facebook, with a number of 461,884 fans at the time of writing.
The General Director of CME's operations in Romania is Aleksander Cesnavicius.