Launched in 2004 and broadcasting 24 hours a day, Pro Cinema is focused on movies, series and documentaries that have a niche market appeal. Pro Cinema has a technical reach of 87.1% to Romania's 21 million people.
The station is the first choice for movie-addicted Romanians and quickly reached the number one position in the film channel market, achieving an all day audience share of 1.4% in the 18-49 urban target group during 2011.
Pro Cinema broadcasts approximately 27% locally produced content including programs such as 'ProCinema World'.
Launched at the end of 2007, www.procinema.ro is a great source of information about movies, Hollywood stars and local productions.
The General Director of CME's operations in Romania is Aleksandras Cesnavicius.