Nova TV is Croatia's first private commercial television station. The channel launched in 2000 and was acquired by CME in July 2004. It reaches approximately 99% of the country's 4.3 million people. Nova TV is the leading broadcaster on the market with the highest ratings in terms of total individuals and all 18-54 targets (AGB Nielsen, 2012). In 2012 Nova TV was the number one channel with an average all day audience share of 23.1% in its 18-54 target group and in prime-time with an average share of 29.4%.
The channel is Croatia's main source of quality news and current affairs, high-quality locally-produced programming and successful international content, all of which is specifically tailored to the local audience.
Nova TV has received many awards for its achievements, more recently the QUADAL quality medal for best TV channel of 2011 in all categories: TV channel, entertainment program and central news program. Nova TV was named the most trusted TV station by the viewers during the Trusted Brand research in 2012. Nova TV employees received prestigious awards for best reporters in the country (2011, 2012) and in the region (2013) as well as awards for their efforts on promoting human rights (2012).
Since its inception, Nova has been at the forefront of TV, introducing new TV genres, online innovations and mobile applications. It also won the VIDI web top 100 award in 2011 for the best online news portal Dnevnik.hr. It is one of the many portals which makes the Nova TV group one of the top five leading media Internet outlets in Croatia (Gemius, November 2013). The Nova TV group also maintains the largest blog service Blog.hr, the sports portal Gol.hr, the lifestyle portals Zadovoljna.hr and Punkufer.hr and corporate sites Novatv.hr, Domatv.hr and Mojaminitv.hr, which utilizes cutting edge internet television technology. Nova TV also introduced the first SVOD service in Croatia - OYO (part of the CME Voyo brand),
In 2011 Nova TV opened a new chapter in corporate and social responsibility when it started a partnership with The Ana Rukavina Foundation to expand the registry of bone marrow donors. The project has so far saved 29 lives. In 2013 Nova TV expanded corporate social responsibility activities through a partnership with a non-profit organization, The Brave Phone, working with children and their families on various problems such as bullying and challenges of parenting.
The General Director of CME's operations in Croatia is Dra×en MavriŠ.