Nova Cinema was launched on the 1st of December of 2007 on cable & satellite platforms, with a start-up penetration of 9%. The schedule comprises films and series addressing 15-54 target group. The channel achieved an average all day audience share of 5.02 % and average prime time share of 5.66 % in January 2011.
The station's broadcast schedule consists of a mix of international and Czech films as well as popular series, such as the latest season of The Amazing Race.
The channel‘s website www.novacinema.cz is an important tool for communicating with viewers and for promotion.