Reflecting the strong family values of Slovak culture, TV Markíza has built its programming strategy around family entertainment. Launched in 1996 and reaching 99% of Slovakia's 5.4 million population, TV Markíza leads the national TV landscape attracting a 31.1% all day audience share in its 12+ target group during 2011.
Broadcasting 24 hours a day, TV Markíza provides the Slovak Republic with a broad range of programming including movies, entertainment and sports. Markíza's locally-produced, shows are incredibly popular and include top-rated shows such as: TV News (Televízne noviny), Czech Slovak Superstar (Česko Slovenská Superstar) , and The Farm (Farma), all attracting average audience shares of above 40%.
Its main news generated an average audience share of 42.6% in 2011 and its award winning journalists scooped a number of prizes throughout last year. The first went to Markiza's Dušan Karolyi, whose stories Tax Megafraud and How Mikulas Runs his Business were both voted the best analytical-investigative reports by the Open Society Foundation (Nadácia otvorenej spoločnosti). Also from Markiza at the same ceremony, Matej Neumann picked up two TV news production awards for 'I Can Do Everything' and 'The Police Gotham City'.
In addition to its news and quality local productions, TV Markíza has secured exclusive broadcast rights to a variety of popular American and European series, films and telenovellas produced by major international studios including Warner Brothers, NBC Universal, CBS Paramount, Dreamworks/Paramount, Grandview-Castle and Buena Vista.
Markíza's advertisers include local and international corporations such as Slovak Telecom Group, Orange, Reckitt Benckiser, Procter & Gamble, L’Oreal, Slovenska Sporitelna, Telefonica O2, Nestlé and Henkel.
CME’s New Media division operates Voyo.sk , a video-on-demand service that offers content from Markíza’s library through its catch-up TV system, access to sport and music events, live streaming and advanced previews of TV broadcasts. TV Markíza's colorful website www.Markíza.sk offers a whole range of interesting news, lifestyle tips, advice on home improvements, as well as all the latest showbiz gossip.
The General Director of Markíza is Zuzana Ťapáková.