Television Doma takes a fresh approach to programming in the Slovak Republic, and is the first niche channel aimed at young, active women in the country. The channel, which launched in August 2009, is owned by Central European Media Enterprises Ltd, currently has a reach of approximately 95% of the country's 5.4 million people, and broadcasts 24 hours per day.
Television Doma will showcase top foreign series, soap-operas and movies targeted at viewers aged 12-54. This will include CME's own regionally produced programs Regina, Ulice, highly rated series such as Julia, Rebelde, romantic themed Saturdays, and a la mode Sunday movies.
The channel will extend its programming to include both highly rated foreign titles, and gradually deliver locally produced content relevant to this audience.