Doma TV is a niche channel for women launched on January 2, 2011. It has a national reach of 99% of the country’s 4.3 million population and broadcasts 18 hours a day. Its main programming focus is reality and entertainment, foreign fiction and lifestyle shows (including local, European and international independent productions), as well as a selection of documentaries and movies. Through this specialized channel the Nova TV group broadcasts TV premieres to a core target audience of women in the 18-54 age category. It is the most watched specialized TV channel in the country (AGB Nielsen, 2012).
In 2012 Doma TV audience increased by 20% compared to 2011. With this audience in mind, Doma TV debuted world-wide hit series such as Damages, Miami Medical, Pretty Little Liars and Vampire Diaries with its partners Warner Bros. and Sony. It also scheduled the series Rebelde, Camaleones, Elena and Accoralda, which form part of Doma TV’s program package from the leading international fiction production studios Televisa, Telemundo and Venevision.
The General Director of CME's operations in Croatia is Dražen Mavrić.