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Croatia

General Information
Croatia Population 2013: 4.3 million
2013 GDP/capita,
current prices:
$13,755
TV ad market size 2013: $99 million
CME ownership: 100%
EU membership: July 2013
General Director: Dražen Mavrić
Main general entertainment TV channel: NOVA TV
Other thematic channels: Doma TV, Nova World, Mini TV
2013 Performance
Combined prime time audience share(1): 34%
Tv Ad market share(2): 55%


  1. Average audience share in 2013
  2. TV ad market share represents CME’s share of the TV advertising revenues in 2013

Sources: IMF, AGB Nielsen Media Research, CME estimates.