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Croatia

General Information
Croatia Population 2014: 4.3 million
2014 GDP/capita,
current prices:
$12,912
TV ad market size 2014: $101 million
CME ownership: 100%
EU membership: July 2013
General Director: Dražen Mavrić
Main general entertainment TV channel: NOVA TV
Other thematic channels: Doma TV, Nova World, Mini TV
2014 Performance
Combined prime time audience share(1): 35%
Tv Ad market share(2): 55%


  1. Average audience share in 2014
  2. TV ad market share represents CME’s share of the TV advertising revenues in 2014

Sources: Croatian Bureau of Statistics, IMF 2014, AGB Nielsen Media Research, CME estimates.