Distributed on cable and satellite networks, bTV Lady first aired on January 28, 2012. It delivers a diverse range of local and foreign productions including; lifestyle shows, reality and entertainment, health and beauty, Turkish and Latin American tellenovellas and well known American series under the slogan ‘More for Her’. It is the 30th channel in CME’s portfolio.
During October 2013 bTV Lady+1 began broadcasting the programming on bTV Lady with one hour delay.
The Chief Executive Officer of CME's operations in Bulgaria is Pavel Stanchev.