bTV Cinema was launched on December 7, 2009. The channel airs foreign acquired movies and series from bTV’s library. The channel is distributed through cable and satellite platforms of Bulgarian operators.
bTV Cinema’s schedule consists of the latest movies and series from all popular genres including comedy, action, thriller, fantasy, drama, romance, and family orientation.
bTV Cinema reaches approximately 62% of households and achieved 1.8% all day audience share in the 18-49 audience in 2011.
The Chief Executive Officer of CME's operations in Bulgaria is Pavel Stanchev.