bTV Action is the newest TV channel in Bulgaria and replaces Pro.BG, launched in January 2011. The channel has national coverage and holds the fourth position on the market, right after three major national broadcasters. The station offers a diverse selection of quality programs, targeted to an actively minded audience, looking for high quality productions and an exciting schedule. The channel is distributed through the cable and satellite platforms of Bulgarian operators.
bTV Action's schedule includes a rich diversity of genres: the current affairs show The Hounds, which delivers provocative and exclusive investigative stories, the successful crime series Code: Crime, as well as documentaries, movie blockbusters and series, and the best and most exciting football championships. bTV Action airs UEFA Champions League and has first pick of the matches, it also shows the Europa League, the Bulgarian premier league A Grupa, and special sports programs and films.
The Chief Executive Officer of CME's operations in Bulgaria is Pavel Stanchev.