Audience Share and Ratings
| 2009 Target Prime Time Audience Data (FY average) |
2009 Target All Day Audience Share (FY average) |
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| Ratings (%)1 |
Audience Share (%)2 |
Ratings (%)1 |
Audience Share (%)2 |
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 |
Target group: 18 - 49 | ||||||||
| 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | ||
| PRO.BG (formerly TV2) | 0.7 | 0.7 | 2.6 | 2.4 | 0.3 | 0.3 | 2.6 | 2.7 | |
| Ring.bg (formerly Ring TV) | 0.2 | 0.1 | 0.7 | 0.2 | 0.1 | 0.0 | 0.7 | 0.3 | |
| bTV | 10.8 | 11.2 | 38.5 | 40.9 | 4.1 | 4.2 | 33.0 | 34.9 | |
| Nova | 7.0 | 6.0 | 24.8 | 21.9 | 2.9 | 2.1 | 23.0 | 17.4 | |
| BNT | 2.9 | 2.7 | 10.2 | 9.8 | 1.1 | 1.2 | 8.9 | 9.9 | |
| Diema | 0.7 | 0.8 | 2.4 | 2.9 | 0.3 | 0.4 | 2.8 | 3.1 | |
| Diema 2 | 0.3 | 0.2 | 0.9 | 0.8 | 0.2 | 0.1 | 1.3 | 1.1 | |
| D. Family | 0.5 | 0.3 | 1.8 | 1.1 | 0.3 | 0.2 | 2.0 | 1.5 | |
| Foxlife | 0.3 | 0.6 | 1.2 | 2.1 | 0.3 | 0.5 | 2.4 | 4.0 | |
| Others | 4.7 | 4.8 | 16.9 | 17.9 | 2.9 | 2.9 | 23.3 | 25.1 | |
| 28.1 | 27.4 | 100.0 | 100.0 | 12.5 | 11.9 | 100.0 | 100.0 | ||
| Prime time | All day | ||||||||
| Ratings (%)1 | Audience share (%)2 | Ratings (%)1 | Audience share (%)2 | ||||||
 |
Target group: 15 - 54 | ||||||||
| 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | ||
| TV Nova | 13.6 | 13.5 | 46.8 | 45.8 | 4.6 | 4.7 | 41.6 | 41.5 | |
| Nova Cinema | 0.6 | 0.1 | 2.1 | 0.5 | 0.2 | 0.1 | 2.1 | 0.5 | |
| Prima | 4.6 | 5.0 | 16.0 | 17.1 | 1.8 | 1.9 | 16.4 | 17.0 | |
| CT 1 | 4.9 | 5.4 | 16.7 | 18.2 | 1.8 | 1.9 | 15.7 | 17.3 | |
| CT 2 | 1.3 | 1.6 | 4.5 | 5.6 | 0.6 | 0.8 | 5.1 | 6.8 | |
| CT 24 | 0.2 | 0.2 | 0.8 | 0.7 | 0.2 | 0.1 | 1.4 | 1.1 | |
| CT 4 | 0.4 | 0.2 | 1.3 | 0.8 | 0.2 | 0.1 | 1.4 | 1.0 | |
| Others | 3.5 | 3.5 | 11.8 | 11.3 | 1.8 | 1.7 | 16.3 | 14.8 | |
| 29.1 | 29.5 | 100.0 | 100.0 | 11.2 | 11.3 | 100.0 | 100.0 | ||
| Prime time | All day | ||||||||
| Ratings (%)1 | Audience share (%)2 | Ratings (%)1 | Audience share (%)2 | ||||||
 |
Target group: 18 - 49 | ||||||||
| 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | ||
| Nova TV | 9.9 | 8.8 | 27.4 | 25.3 | 3.7 | 3.4 | 22.8 | 22.5 | |
| HRT 1 | 7.6 | 7.9 | 21.1 | 22.6 | 3.9 | 3.7 | 23.6 | 24.3 | |
| HRT 2 | 5.1 | 5.7 | 14.2 | 16.3 | 2.1 | 2.3 | 12.8 | 15.1 | |
| RTL | 9.7 | 9.4 | 26.9 | 27.1 | 4.3 | 4.0 | 26.2 | 26.4 | |
| Others | 3.7 | 3.0 | 10.4 | 8.7 | 2.4 | 1.8 | 14.6 | 11.7 | |
| 36.0 | 34.8 | 100.0 | 100.0 | 16.4 | 15.2 | 100.0 | 100.0 | ||
| Prime time | All day | ||||||||
| Ratings (%)1 | Audience share (%)2 | Ratings (%)1 | Audience share (%)2 | ||||||
 |
Target group: 18 - 49 Urban | ||||||||
| 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | ||
| Pro TV | 6.7 | 6.5 | 20.3 | 19.7 | 2.8 | 2.6 | 17.2 | 16.5 | |
| Acasa | 2.7 | 3.1 | 8.1 | 9.4 | 1.0 | 1.3 | 5.9 | 8.1 | |
| Pro Cinema | 0.6 | 0.6 | 1.8 | 1.8 | 0.3 | 0.3 | 1.9 | 2.0 | |
| Sport.ro | 0.5 | 0.4 | 1.6 | 1.2 | 0.3 | 0.2 | 1.8 | 1.6 | |
| MTV Romania | 0.1 | 0.2 | 0.4 | 0.5 | 0.1 | 0.1 | 0.6 | 0.6 | |
| Antenna 1 | 4.1 | 3.8 | 12.2 | 11.4 | 1.9 | 1.5 | 11.5 | 9.4 | |
| Prima TV | 2.4 | 2.1 | 7.1 | 6.2 | 0.9 | 0.8 | 5.5 | 5.3 | |
| Kanal D | 1.4 | 1.7 | 4.3 | 5.0 | 0.7 | 0.7 | 4.4 | 4.6 | |
| TVR 1 | 1.3 | 1.6 | 3.8 | 4.7 | 0.5 | 0.6 | 3.4 | 4.0 | |
| OTV | 0.6 | 0.8 | 1.9 | 2.5 | 0.3 | 0.4 | 2.1 | 2.7 | |
| National TV | 1.1 | 0.9 | 3.4 | 2.7 | 0.5 | 0.4 | 3.2 | 2.6 | |
| Realitatea TV | 0.9 | 0.7 | 2.7 | 2.3 | 0.6 | 0.5 | 3.7 | 3.2 | |
| Antenna 3 | 0.8 | 0.5 | 2.4 | 1.5 | 0.5 | 0.3 | 3.0 | 2.0 | |
| Others | 10.0 | 10.2 | 30.0 | 31.1 | 5.8 | 5.9 | 35.8 | 37.4 | |
| 33.2 | 33.1 | 100.0 | 100.0 | 16.2 | 15.6 | 100.0 | 100.0 | ||
| Prime time | All day | ||||||||
| Ratings (%)1 | Audience share (%)2 | Ratings (%)1 | Audience share (%)2 | ||||||
 |
Target group: 12+ | ||||||||
| 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | ||
| Markíza | 11.6 | 12.2 | 33.5 | 36.8 | 4.2 | 4.5 | 31.2 | 35.1 | |
| Doma | 0.1 | 0.0 | 0.4 | 0.0 | 0.1 | 0.0 | 0.7 | 0.0 | |
| TV Joj | 7.7 | 6.4 | 22.3 | 19.3 | 2.7 | 2.2 | 20.0 | 16.9 | |
| Joj Plus | 0.8 | 0.1 | 2.2 | 0.2 | 0.4 | 0.0 | 2.8 | 0.3 | |
| TA3 | 0.3 | 0.4 | 1.0 | 1.1 | 0.2 | 0.2 | 1.6 | 1.6 | |
| STV 1 | 5.7 | 5.7 | 16.6 | 17.3 | 2.0 | 2.1 | 15.0 | 16.4 | |
| STV 2 | 1.2 | 1.7 | 3.5 | 5.2 | 0.5 | 0.7 | 4.0 | 5.8 | |
| STV 3 | 0.3 | 0.1 | 1.0 | 0.2 | 0.1 | 0.0 | 1.0 | 0.2 | |
| Others | 7.0 | 6.6 | 19.5 | 19.9 | 3.4 | 3.2 | 23.7 | 23.7 | |
| 34.7 | 33.2 | 100.0 | 100.0 | 13.6 | 12.9 | 100.0 | 100.0 | ||
| Prime time | All day | ||||||||
| Ratings (%)1 | Audience share (%)2 | Ratings (%)1 | Audience share (%)2 | ||||||
 |
Target group: 18 - 49 | ||||||||
| 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | ||
| POP TV | 8.4 | 7.8 | 34.3 | 31.9 | 2.5 | 2.4 | 25.6 | 25.2 | |
| Kanal A | 3.3 | 3.8 | 13.6 | 15.5 | 1.2 | 1.4 | 13.0 | 14.8 | |
| TV Pika | 0.2 | 0.2 | 0.9 | 0.7 | 0.1 | 0.1 | 1.0 | 0.7 | |
| SLO 1 | 3.9 | 4.7 | 16.0 | 18.9 | 1.3 | 1.5 | 13.5 | 16.2 | |
| SLO 2 | 1.7 | 1.5 | 7.0 | 6.2 | 0.8 | 0.7 | 7.8 | 7.6 | |
| TV3 | 1.7 | 1.6 | 7.0 | 6.5 | 0.7 | 0.6 | 7.6 | 6.8 | |
| Others | 5.4 | 5.0 | 21.2 | 20.3 | 3.0 | 2.8 | 31.5 | 28.7 | |
| 24.6 | 24.6 | 100.0 | 100.0 | 9.6 | 9.5 | 100.0 | 100.0 | ||
| Prime time | All day | ||||||||
| Ratings (%)1 | Audience share (%)2 | Ratings (%)1 | Audience share (%)2 | ||||||
- The percentage of the potential TV audience population in the target group viewing at any given time.
- The percentage of total viewing audience in the target group watching by each channel.
Sources: TNS (Bulgaria), ATO Mediaresearch (Czech Republic), AGB Nielsen Media Research (Croatia), GFK, TNS AGB International (Romania), PMT, TNS (Slovak Republic), AGB Nielsen Media Research (Slovenia) and GFK (Ukraine).
