Audience Share and Ratings
| 2009 Target Group Prime Time Audience Data (Q1 average) |
2009 Target All Day Audience Share (Q1 average) |
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| Ratings (%)1 |
Audience Share (%)2 |
Ratings (%)1 |
Audience Share (%)2 |
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 |
Target group: 18 - 49 | ||||||||
| 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | ||
| TV2 | 0.6 | 0.8 | 1.8 | 2.7 | 0.3 | 0.4 | 2.8 | 2.1 | |
| Ring TV | 0.1 | 0.0 | 0.4 | 0.1 | 0.1 | 0.0 | 0.3 | 0.4 | |
| Channel 1 | 3.1 | 2.9 | 10.3 | 9.4 | 1.2 | 1.3 | 9.7 | 9.1 | |
| bTV | 12.4 | 13.2 | 40.6 | 42.3 | 4.7 | 4.8 | 36.1 | 35.2 | |
| Nova TV | 7.6 | 6.4 | 25.0 | 20.7 | 3.0 | 2.3 | 17.1 | 22.2 | |
| Diemas | 1.2 | 1.3 | 4.1 | 4.3 | 0.7 | 0.7 | 5.3 | 4.9 | |
| Others | 5.4 | 6.6 | 17.8 | 20.5 | 3.3 | 3.8 | 28.7 | 26.1 | |
| 30.4 | 31.2 | 100.0 | 100.0 | 13.3 | 13.3 | 100.0 | 100.0 | ||
| Prime time | All day | ||||||||
| Ratings (%)1 | Audience share (%)2 | Ratings (%)1 | Audience share (%)2 | ||||||
 |
Target group: 15 - 54 | ||||||||
| 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | ||
| TV Nova | 14.6 | 14.6 | 46.3 | 45.9 | 5.3 | 5.1 | 42.3 | 41.7 | |
| Nova Cinema4 | 0.5 | 0.0 | 1.6 | 0.0 | 0.2 | 0.0 | 1.7 | 0.0 | |
| Prima | 5.2 | 5.4 | 16.5 | 17.0 | 2.0 | 2.0 | 16.0 | 16.6 | |
| CT 1 | 5.8 | 6.0 | 18.4 | 18.8 | 2.0 | 2.2 | 16.4 | 18.0 | |
| CT 2 | 1.4 | 1.8 | 4.6 | 5.6 | 0.7 | 0.9 | 5.8 | 7.0 | |
| Others | 4.0 | 4.1 | 12.6 | 12.7 | 2.3 | 2.1 | 17.8 | 16.7 | |
| 31.5 | 31.9 | 100.0 | 100.0 | 12.5 | 12.3 | 100.0 | 100.0 | ||
| Prime time | All day | ||||||||
| Ratings (%)1 | Audience share (%)2 | Ratings (%)1 | Audience share (%)2 | ||||||
 |
Target group: 18 - 49 | ||||||||
| 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | ||
| Nova TV | 11.0 | 10.7 | 25.7 | 26.4 | 4.4 | 4.1 | 22.6 | 23.1 | |
| HRT 1 | 9.8 | 9.5 | 22.8 | 23.6 | 4.9 | 4.3 | 25.3 | 24.2 | |
| HRT 2 | 5.7 | 5.8 | 13.3 | 14.4 | 2.5 | 2.5 | 13.1 | 14.2 | |
| RTL | 12.6 | 11.2 | 29.4 | 27.8 | 5.1 | 4.9 | 26.6 | 27.8 | |
| Others | 3.8 | 3.2 | 8.8 | 7.8 | 2.4 | 1.9 | 12.4 | 10.7 | |
| 42.9 | 40.4 | 100.0 | 100.0 | 19.3 | 17.7 | 100.0 | 100.0 | ||
| Prime time | All day | ||||||||
| Ratings (%)1 | Audience share (%)2 | Ratings (%)1 | Audience share (%)2 | ||||||
 |
Target group: 18 - 49 Urban | ||||||||
| 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | ||
| Pro TV | 8.1 | 7.7 | 20.9 | 20.6 | 3.2 | 2.8 | 17.5 | 16.1 | |
| Acasa | 3.8 | 3.6 | 9.9 | 9.6 | 1.2 | 1.5 | 6.5 | 8.8 | |
| Pro Cinema | 0.7 | 0.6 | 1.7 | 1.7 | 0.3 | 0.4 | 1.8 | 2.0 | |
| Sport.ro | 0.5 | 0.4 | 1.4 | 1.0 | 0.3 | 0.3 | 1.5 | 1.5 | |
| MTV | 0.1 | 0.1 | 0.4 | 0.4 | 0.1 | 0.1 | 0.5 | 0.6 | |
| TVR 1 | 1.3 | 1.6 | 3.4 | 4.1 | 0.6 | 0.7 | 3.0 | 3.7 | |
| TVR 2 | 0.5 | 0.5 | 1.2 | 1.4 | 0.3 | 0.3 | 1.5 | 1.6 | |
| Antenna 1 | 5.0 | 4.2 | 12.9 | 11.1 | 2.3 | 1.6 | 12.2 | 9.0 | |
| Antenna 3 | 0.8 | 0.5 | 2.0 | 1.3 | 0.5 | 0.3 | 2.8 | 1.8 | |
| Prima TV | 2.8 | 2.3 | 7.4 | 6.2 | 1.0 | 0.9 | 5.6 | 5.3 | |
| B1TV | 0.6 | 0.5 | 1.5 | 1.4 | 0.2 | 0.2 | 1.3 | 1.4 | |
| Realitatea TV | 0.9 | 0.8 | 2.5 | 2.1 | 0.7 | 0.5 | 3.8 | 3.0 | |
| OTV | 1.0 | 0.8 | 2.6 | 2.2 | 0.5 | 0.4 | 2.8 | 2.3 | |
| Kanal D | 2.1 | 1.9 | 5.5 | 5.0 | 1.0 | 0.9 | 5.5 | 5.0 | |
| Others | 10.4 | 12.1 | 26.7 | 31.9 | 6.3 | 6.7 | 33.7 | 37.9 | |
| 38.6 | 37.6 | 100.0 | 100.0 | 18.5 | 17.6 | 100.0 | 100.0 | ||
| Prime time | All day | ||||||||
| Ratings (%)1 | Audience share (%)2 | Ratings (%)1 | Audience share (%)2 | ||||||
 |
Target group: 12+ | ||||||||
| 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | ||
| Markíza | 11.9 | 14.1 | 32.7 | 39.1 | 4.7 | 5.4 | 31.5 | 36.7 | |
| Jednotka | 6.6 | 6.6 | 18.0 | 18.4 | 2.3 | 2.6 | 15.8 | 17.8 | |
| Dvojka | 1.4 | 1.6 | 3.8 | 4.4 | 0.7 | 0.8 | 4.6 | 5.7 | |
| JOJ TV | 8.0 | 6.6 | 21.8 | 18.2 | 2.8 | 2.3 | 18.9 | 15.6 | |
| JOJ Plus | 0.6 | 0.0 | 1.8 | 0.0 | 0.3 | 0.0 | 2.2 | 0.0 | |
| TA3 | 0.4 | 0.4 | 1.0 | 1.0 | 0.2 | 0.2 | 1.7 | 1.5 | |
| Czech TV | 2.6 | 2.9 | 7.1 | 8.2 | 1.1 | 1.4 | 7.7 | 9.3 | |
| Hungarian TV | 2.1 | 2.0 | 5.7 | 5.7 | 0.8 | 0.9 | 5.3 | 6.0 | |
| Others | 3.0 | 1.8 | 8.1 | 5.0 | 1.8 | 1.1 | 12.3 | 7.4 | |
| 36.6 | 36.0 | 100.0 | 100.0 | 14.7 | 14.7 | 100.0 | 100.0 | ||
| Prime time | All day | ||||||||
| Ratings (%)1 | Audience share (%)2 | Ratings (%)1 | Audience share (%)2 | ||||||
 |
Target group: 18 - 49 | ||||||||
| 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | ||
| POP TV | 8.6 | 8.6 | 32.4 | 30.4 | 2.8 | 3.1 | 23.6 | 23.9 | |
| Kanal A | 3.8 | 4.3 | 14.3 | 15.1 | 1.7 | 1.9 | 14.0 | 14.7 | |
| TV Pika5 | 0.2 | 0.2 | 0.6 | 0.5 | 0.1 | 0.1 | 0.7 | 0.5 | |
| SLO 1 | 5.3 | 5.8 | 19.9 | 20.7 | 1.9 | 2.3 | 16.1 | 17.8 | |
| SLO 2 | 1.5 | 1.9 | 5.8 | 6.6 | 1.2 | 1.2 | 9.9 | 9.3 | |
| TV3 | 1.6 | 1.3 | 5.9 | 4.6 | 0.8 | 0.7 | 6.9 | 5.5 | |
| Others | 5.5 | 6.1 | 21.1 | 22.1 | 3.5 | 3.6 | 28.8 | 28.3 | |
| 26.5 | 28.2 | 100.0 | 100.0 | 12.0 | 12.9 | 100.0 | 100.0 | ||
| Prime time | All day | ||||||||
| Ratings (%)1 | Audience share (%)2 | Ratings (%)1 | Audience share (%)2 | ||||||
 |
Target group: 18-54 | ||||||||
| 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | 2009 | 2008 | ||
| Studio 1+1 | 4.8 | 4.5 | 12.8 | 12.7 | 1.5 | 1.4 | 9.6 | 10.9 | |
| UT-1 | 0.4 | 0.5 | 1.1 | 1.4 | 0.2 | 0.2 | 0.9 | 1.5 | |
| Inter | 5.9 | 8.9 | 16.0 | 24.9 | 2.2 | 2.1 | 14.3 | 15.9 | |
| ICTV | 3.5 | 3.0 | 9.5 | 8.4 | 1.5 | 1.2 | 9.5 | 9.2 | |
| STV | 3.2 | 2.7 | 8.6 | 7.6 | 1.5 | 1.1 | 9.3 | 8.7 | |
| Novij Kanal | 4.5 | 3.2 | 12.2 | 9.1 | 1.6 | 1.3 | 10.4 | 10.0 | |
| TET | 0.8 | 1.1 | 2.3 | 3.0 | 0.3 | 0.4 | 2.1 | 2.8 | |
| NTN | 1.1 | 1.0 | 2.9 | 2.7 | 0.6 | 0.4 | 3.7 | 3.3 | |
| Tonis | 0.3 | 0.3 | 0.8 | 0.7 | 0.2 | 0.1 | 1.0 | 1.1 | |
| Others | 12.7 | 10.5 | 33.8 | 29.5 | 6.0 | 4.7 | 39.2 | 36.6 | |
| 37.2 | 35.7 | 100.0 | 100.0 | 15.6 | 12.9 | 100.0 | 100.0 | ||
- The percentage of the potential TV audience population in the target group viewing at any given time.
- The percentage of total viewing audience in the target group watching by each channel.
- Data refers to 'all country' except Ukraine, in which case it refers to coverage area (approximately 95% of the country). From January 1, 2009 the target group is 18-54. Prior to January 1, 2009 the target group was 18+.
- Nova Cinema measured since April 1, 2008.
- TV Pika measured since October 1, 2007.
Sources: TNS (Bulgaria), ATO Mediaresearch (Czech Republic), AGB Nielsen Media Research (Croatia), GFK, TNS AGB International (Romania), PMT, TNS (Slovak Republic), AGB Nielsen Media Research (Slovenia) and GFK (Ukraine).
