Slovenia - POP TV and Kanal A
PRO PLUS in Slovenia is heavily involved in a wide range of charities. The company supports, on average, two campaigns per month, on television with free spots and on the web sites with banners. Campaigns or promotional spots are scheduled free of charge. The company also offers media sponsorhip to recognisable projects and supports the goals of many sports clubs and cultural societies.
PRO PLUS supports awareness campaigns in various fields to help socially deprived families and individuals. The brand has a strong history of supporting those with serious health issues as well as educating people on how to prevent them.
In 2011 the brand co-operated with a number of international organizations as well as local institutions. It continues to participate as media sponsor to a number of well-known events for example national blood donor campaigns and International Kidney Day. The brand also supports organisations such as the Cerebral Palsy Association, and helps recruit adoptive parents for orphans in co-operation with Children of the World.
The station takes a strong interest in environmental issues and took part in the ‘Clean up Slovenia in a day’ campaign, encouraging members of the public to remove garbage from public places, which was organized in spring 2011 by the Ecologists Without Frontiers Society.
Cleaning up Slovenia
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It also was proud to initiate Ecology Week on 24UR in March 2010, that featured a series of news stories educating viewers on how they can help protect the environment using efficient strategies endorsed by experts. This included reducing CO2 emissions caused by the daily work commute, cars that pollute less, energy efficient houses and correctly sorting waste.In 2010 PRO PLUS also performed a grand charitable gesture to conclude the biggest media project in the country - Big Brother Slavnih (Celebrity Big Brother, December 2010) on POP TV. Funds from the prize money (which the contestants failed to win through their assigned tasks) was donated to Fundacija za Pomoč Otrokom (Children's Foundation).
Big Brother Donates Prize Money.
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