Slovakia - TV Markíza
From its very beginning, TV Markíza has used its stations to increase the exposure of charities and effectively communicate topics of public importance. It uses it’s media to support charities through advertising, raising awareness of topics in locally produced TV series and on the news, organizing collections, and supporting and encouraging the patronage and participation of its news anchormen and editors.
The Slovakian broadcaster has not only cooperated with many foundations, it has created its own, the Markiza Foundation, to help serve individuals, state and non-state institutions.
Throughout 2010 and 2011 Markíza has been proud to support a number of children’s projects and charities including: ‘The Children of Slovakia Foundation’, ‘Cyclists for Children in the Fight against Cancer’, ‘Chance 4 Chance’ - a humanitarian program for orphans and a partnership with the Civic association ‘Keep Children for Life’.
The station gave financial assistance for the purchase of specialist equipment at the St. Elisabeth Cancer Institute in Bratislava last year. It also provided help to a number of individuals suffering from personal tragedies, such as providing transportation and care for a 2-year-old cancer sufferer from Kremnica who needed to go to the US for a life saving operation.
Making Dreams Come True
Markiza addresses the issues of disadvantaged individuals and segments of society via a number of locally produced programs. The family show Best Wishes has strived to make dreams come true for ordinary and extraordinary members of the public; especially those from socially and economically weaker segments of society, and those with disabilities. Another example is the show Reflex, which focuses on interesting, touching and sometimes shocking real life stories. Viewers are often so affected by the program that they voluntarily offer time and money to support the people who have appeared.
