Croatia - Nova TV
Nova TV, Croatia's first commercial television station, uses its influence to improve local society by undertaking important actions in addition to TV program broadcasting.
In 2008 Nova TV gave a humanitarian character to some of its successful shows. Singing game show "Don't forget the Lyrics" was host to most popular Croatian singers and Nova's anchors who took part in the singing contest to raise money for a syndicate of families with numerous children and primary music school in the small Croatian town of Pakrac. Game show "The Hole in the Wall" aired special editions which raised funds for Association of Rare Diseases and the charity "Dolphin" which campaigns for the education of young invalid and underprivileged students.
Nova TV's men's Football team participates in charity tournaments. Annually Nova's footballers play a media match at the International tournament "Agram" where all the money raised from ticket sales is donated to humanitarian causes. Nova's team also played at the Kocka Profectus tournament in a special media round organized to help the tournament's founder who now has to use a wheelchair. The Nova team made it to the finals.
The primary school "Braće Radića" in Kloštar Ivanić where Nova TV's reality show "Farm" is located was equipped by Nova TV's donations with furniture and teaching equipment needed for the children's education.
In the autumn of 2007, Nova TV was a media partner of the humanitarian event 'Nipetnisest', an award for the brave actions of children and young people who have risked their lives to help or save someone. 'Nipetnisest' describes when a person has been brave on impulse and the award is a biannual event which was first held in 2003. It was founded by Plavi Telefon to recognize basic values in life such as humanity, goodness and altruism. As media partner, Nova TV announced the opening of the application process and reported on the award both on screen and on its web site. The award ceremony was hosted and presented by Nova TV's celebrities.
In 2007, Nova TV donated a year’s supply of nourishment for the horses belonging to the charity 'Nada' in Vrbovec, which helps people with growth problems by offering therapeutic horseriding. Instead of sending Christmas greeting cards, Nova TV gave away a planned amount to the humanitarian syndicate 'Krijesnica' that helps parents with children who are terminally ill and each Christmas, Nova TV donates presents to local children's institutions. This way of donations Nova TV continued year after.
For three years in a row Nova TV's journalists have participated in the Terry Fox Run which takes place in Zagreb. Every year Nova TV enters a runner for the Marathon of Hope in Zagreb or volunteers for the organized sale of merchandising products.
Annually, Nova TV ensures a certain amount of free air time is devoted to announcing humanitarian aid issues or showing related events in its schedule and the news programming of Nova TV aims to cover all socially engaged actions and events making them known to general public.
