About CME » CME Management


Adrian Sarbu

President and Chief Executive Officer

Adrian Sarbu was born in Brasov, Romania in 1955. He graduated from the Theatre and Film Academy and became a film director. Between 1980 and 1990 he directed and scripted over 150 short red-films: artistic, documentary and commercial productions.

He was a member of the first Council of the National Salvation Front during the Romanian Revolution of 1989. As State Secretary for Mass-Media in the first Government of Romania in 1990, he promoted the first Romanian audiovisual law, which laid the foundation for independent private-owned television.

During the Romanian Revolution Adrian Sarbu made the first documentary of the events. In 1990, after leaving the government he founded Mediapro, a film and television production company. Since then Mediapro has become one of the largest media organizations in Eastern Europe with activities in radio, film and TV production and distribution, print media and Internet.

In 1993, Adrian Sarbu founded PRO TV. CME became a shareholder in 1995. As General Director of PRO TV he initiated the first multichannel strategy in CME including the launch of Acasa, PRO Cinema, PRO TV International and the acquisition of Sport.ro. From 2006 he served as Regional Director for Czech Republic, Slovak Republic and Romania and became the Chief Operating Officer of CME in October 2007. Adrian Sarbu was appointed President of CME in January 2009 in addition to his role as Chief Operating Officer. Mr. Sarbu was subsequently appointed as Chief Executive Officer, retaining his position as President, in July 2009.

Through the creation of the Pro Foundation and Media University Adrian Sarbu actively supports the development of talent and creativity in young Romanians.